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Millicom International Cellular (MIC) S.A., operators of Tigo, is a leading international developer and operator of cellular telephone services worldwide primarily in emerging markets operating across Latin America and Africa.
The company provides affordable, widely accessible and readily available cellular telephony services to more than 30 million customers in 13 emerging markets in these continents.
The success of Tigo is based on the triple ‘A’ business model which stands for Affordability, Accessibility and Availability. This guarantees that our subscribers experience the best services at the most affordable rates throughout our 10 regions of Ghana and beyond.
Our vision is to be the ‘Most consumed Digital service provider in urban areas.
Our overall vision for Millicom Africa is to have the 180 million people (in Sub Saharan Africa) connect to dream, work and achieve.
We provide services for people who want to stay in touch, belong to communities and to be informed and entertained, enabling them to express their emotions and enhance their lives.

Job Description

Job Title: Market Intelligence Manager

Role Purpose

Reporting to the Consumer & Market Understanding Manager, the job holder will lead all efforts at gaining insights into the market and competitors towards continuously enhancing our value propositions. This position requires a keen analytical and strategic mind that is able to absorb large amounts and varied sources of data, while having the capability to see beyond the data to provide intellectual insights on the market, competitors and consumer dynamics.

Key Responsibilities

• Profiles the Ghanaian Telecom market and competitive environment, providing insights that support strategic and tactical decision-making;
• Creates and updates comprehensive industry, competitor and customer models including, but not limited to, market share, growth projections and trends and market forces;
• Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors;
• Provides market and competitive insights through presentations and reports to the CMU, Marketing and various internal management teams to facilitate effective strategic and tactical decision-making and execution.
• Supplies the market and competitive intelligence component of strategic planning, and proactively makes recommendations to management concerning key intelligence items that require further consideration;
• Maintains up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leverages them across the company where appropriate;
• Develops and maintains relationships with key internal customers to identify emerging needs and business challenges and delivers specific ad-hoc requests on competitor understanding from various stakeholders;
• Works with internal business customers to enhance their use of strategic analysis and market and competitor intelligence to ensure that appropriate communication channels are maintained. Collaborates internally to ensure intelligence is shared with appropriate groups and individuals;
• Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and financial modelling and analysis;
• Continuously reviews and benchmark our various products and services with those of competitors;
• Proactively scans the business environment to identify areas of competitive opportunity and risk;
• Manages our media monitoring programs to ensure efficiency and effectiveness of media investments;
• Support the Research and Geo-marketing Managers on research initiatives.

Position Requirements

• A University degree in Business, Economics or other quantitative programs with adequate Business Courses. A Master’s Degree in Business will be an added advantage;
• Minimum of three (3+) years relevant post National Service working experience in Telecoms/FMCG/Management Consulting/Research Agency;
• In-depth experience in Business Analysis & Planning;
• Understands the Ghanaian Telecom market (operators, offerings, tariffs, positioning, etc.)
• Strong customer focus and organizational skills with the ability to manage multiple projects under tight deadline constraints;
• Demonstrated strength in problem solving and analytics and capable of driving insight to action;
• Ability to articulate with strong presentation skills and to contribute to executive-level discourse;
• High level of competence with Microsoft Office suite (specifically, advanced Microsoft Excel and PowerPoint skills) is a pre-requisite;
• Knowledge of consumer behavior and psychology;
• Very conversant with and can use various types of market research reports. Ability to moderate research discussions will be a plus;
• Computer literate and tech savvy.

Reporting to the Consumer & Market Understanding Manager, the job holder will lead all efforts at gaining insights into the market and competitors towards continuously enhancing our value propositions. This position requires a keen analytical and strategic mind that is able to absorb large amounts and varied sources of data, while having the capability to see beyond the data to provide intellectual insights on the market, competitors and consumer dynamics.

• Profiles the Ghanaian Telecom market and competitive environment, providing insights that support strategic and tactical decision-making;
• Creates and updates comprehensive industry, competitor and customer models including, but not limited to, market share, growth projections and trends and market forces;
• Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors;
• Provides market and competitive insights through presentations and reports to the CMU, Marketing and various internal management teams to facilitate effective strategic and tactical decision-making and execution.
• Supplies the market and competitive intelligence component of strategic planning, and proactively makes recommendations to management concerning key intelligence items that require further consideration;
• Maintains up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leverages them across the company where appropriate;
• Develops and maintains relationships with key internal customers to identify emerging needs and business challenges and delivers specific ad-hoc requests on competitor understanding from various stakeholders;
• Works with internal business customers to enhance their use of strategic analysis and market and competitor intelligence to ensure that appropriate communication channels are maintained. Collaborates internally to ensure intelligence is shared with appropriate groups and individuals;
• Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and financial modelling and analysis;
• Continuously reviews and benchmark our various products and services with those of competitors;
• Proactively scans the business environment to identify areas of competitive opportunity and risk;
• Manages our media monitoring programs to ensure efficiency and effectiveness of media investments;
• Support the Research and Geo-marketing Managers on research initiatives.

• A University degree in Business, Economics or other quantitative programs with adequate Business Courses. A Master’s Degree in Business will be an added advantage;
• Minimum of three (3+) years relevant post National Service working experience in Telecoms/FMCG/Management Consulting/Research Agency;
• In-depth experience in Business Analysis & Planning;
• Understands the Ghanaian Telecom market (operators, offerings, tariffs, positioning, etc.)
• Strong customer focus and organizational skills with the ability to manage multiple projects under tight deadline constraints;
• Demonstrated strength in problem solving and analytics and capable of driving insight to action;
• Ability to articulate with strong presentation skills and to contribute to executive-level discourse;
• High level of competence with Microsoft Office suite (specifically, advanced Microsoft Excel and PowerPoint skills) is a pre-requisite;
• Knowledge of consumer behavior and psychology;
• Very conversant with and can use various types of market research reports. Ability to moderate research discussions will be a plus;
• Computer literate and tech savvy.