Posted on :
13 Sep, 2016
13 Sep, 2016
Guinness Ghana Breweries is a Ghanaian brewery based at the Kaasai Industrial Area in Kumasi. They are listed on the stock index of the Ghana Stock Exchange, the GSE All-Share Index. It formed in 1991.When production started at its inception, the company produced only Guinness Foreign Extra Stout, popularly known as Guinness. The primary depot was at the same position with stores across the country particularly in the south. In 1988/89 another brand, this time non-alcoholic beverage, Malta Guinness was introduced and that became an instant hit capturing almost 70% of that market
Guinness Ghana Breweries Limited (GGBL) is a leading brewer and marketer of alcoholic and Malt drinks in Ghana. The company has a vision to be the most vibrant and iconic business in Ghana.
GGBL is listed on the Ghana Stock Exchange with Diageo Plc owning 52.42% of the issued share capital. Heineken are the second largest shareholder owning 20% of the issues share capital. Diageo Plc is listed on both the US and London Stock Exchanges. GGBL therefore is required to comply with International Financial Reporting Standards (IFRS).
Job Title: Brand Manager – Media and Digital
This role drives the Media and Digital planning and execution for all brands in the Ghana market. This is a challenging role, as the media and digital landscape both within the organisation and through our agency partners is relatively immature.
QUALIFICATION AND EXPERIENCE REQUIRED
1) Create and execute the key digital and media plans for Ghana in service of the brand and business goals set out in the annual Game Plan
Manage the agency base to ensure that we have the right agencies and people within the agencies to effectively deliver our business plans
2) To lead Ghana’s thinking over the media and digital landscape, using innovative and creative approaches to drive Top of Mind Awareness ahead of our competitors
3) Coordinate Media Initiatives in the market