Posted on :
21 Sep, 2016
21 Sep, 2016
iDE’s approach is creating demand for household sanitation and hand washing solutions and encouraging local businesses to invest their own resources to serve the demand. The WASH program’s four-pronged approach:
Deepens households’ initial sanitation demand using a marketing approach that engenders behaviour change
Designs and builds the capacity of local businesses to produce and sell affordable and sustainable sanitation solutions
Supports the establishment of local financial mechanisms to facilitate households’ access to sanitation and hygiene solutions
Engages with local government authorities to sensitize them on the importance for enforcing regulations and creating an enabling business environment for the success of entrepreneurs providing a market-based sanitation and hand hygiene solution.
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