Marketing Manager Jobs in Ghana 2011

Department – Marketing, the Chiropractic/Health industry
Reporting – CEO

Job Overview:
The Marketing Manager will oversee all marketing, sales, PR, advertising and promotional staff and activities.

While this position is supervisory and managerial, and will involve a substantial amount of planning, coordination and overseeing; from time to time the Marketing Manager will perform technical duties like Graphic Design and Data collection and Analysis.

Responsibilities:

• The Marketing Manager will be responsible for formulating and directing the company’s marketing strategy by working closely with key stakeholders to determine business objectives and strategy for delivery;
• Market segmentation and establishment of a clear and coherent brand proposition;
• In charge of all advertising across all media including TV, radio, newspapers, web marketing, brochures, as well as public relations and generally how and where the company is marketed;
• Provide leadership to both internal marketing resources and external agencies in order to achieve an effective communication strategy;
• Participate in pricing of company services/products;
• To manage the Marketing department budget and ensure delivery of all marketing activity within agreed budget;
• Managing the entire product line life cycle from strategic planning to tactical activities;
• Specifying market requirements for current and future services by conducting market research supported by on-going communication with practice and non practice members;
• Analyzing potential partner relationships company services
• Monitor returns on investment across all business units and contribute to the overall strategy, performance and profitability of the company;

Required Skills or Experience