Posted on :
23 Jan, 2017
23 Jan, 2017
Supports the execution of category activation marketing strategy/plan within the cluster/ market. The role leverage links between the cluster/market and the category. The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation
Job Description
Job Title: Category Brand Manager, Beverages
Principal Accountabilities / Responsibilities
• Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
• Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
• Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
• Manage connection & media planning and buying locally
• Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
• Manages required investment, prioritization, resources and enablers in order to deliver category targets
• Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
• Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
• Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
Education:
• University degree from a reputable university
• Professional qualification and certification will be an advantage
Skills
• People management and communication skills
• Idea Leadership and Drive for Results
• Problem solving and analytical thinking
• Business Acumen and Organizational agility
• Project management skills
Experience
• Minimum of 5 years’ brand management experience
• Demonstrable experience in executing marketing programmes based on consumer insights
• In-depth understanding of consumer needs
• Ability to influencing senior stakeholders
Title: Category Brand Manager, Beverages
Location: AMEA-GH-Accra
Requisition ID: 1700591