The Senior Marketing Manager-Usage and Retention Manager will be responsible for planning and achieving the targeted revenue from the prepaid & post-paid product categories. The role reports to the Chief Marketing Officer.
Role has the following responsibilities;
- Decrease the contribution of inactive users in the network
- Monitor the level of activity on the network and work in close conjunction with the customer care retention team to do targeted promotions of the inactive customers
- Ensure a error free process for various tariffs and promotional programs
- Develop and implement a process resulting in No customers complaints while availing of the program benefits
- Ensure increase in the contribution of long distance traffic in the calling pattern
- Create customer base stickiness and hence reduce churn
- Achieve the desired revenue from the base by designing and developing customized programs
Required Skills or Experience
Role specific qualification;
- 12 years experience in marketing with 3 years within the telecoms industry, 8-10 years handling a product category.
- Degree in marketing or related field from a recognised university
- Post graduate degree in marketing , CIM
- MBA, degree a plus
- Ability to manage large scale with a very wide geographical scope across
- Ability to manage an outsourcing partner to deliver business results
- Ability to innovate and deliver value to business at multiple levels
Person specific qualification
- Works collaboratively with others
- Goal orientated
- Driven
- Focused
- Customer Focus
- Commercial understanding
- Risk aware
- Judgement
- Builds trust
- Communicating for impact
Please send all CVs to [email protected]
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