Adexen Recruitment Agency: Assistant Brand Building Manager

Posted on :

4 Jun, 2012

Category :

FMCG Jobs in Ghana, Marketing Jobs in Ghana

Adexen Recruitment Agency is mandated by a multinational FMCG Group to recruit an Assistant Brand Building Manager to support its operations in Ghana.

JOB DESCRIPTION
The Assistant Brand Building Manager will:
• Supports the Brand Building manager in the development of the national Brand Marketing Plan (BMP), within the category plan guidelines, to meet company goals.
• Work with the multifunctional team to implement the plan in the market place and monitors performance of the support plans.
• Participates in selected various cross-functional teams – CMI, CCP, Regional Brand Teams and externally with local support agencies such as PR, sponsorship, activation and channel.
• Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
• Builds productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.

JOB RESPONSIBILITIES
The responsibilities for this office shall include but is not limited to the following:

• Supports the Brand Building manager in the development of the national Brand Marketing Plan (BMP), within the category plan guidelines, to meet company goals.
• Works with the multifunctional team to implement the plan in the market place and monitors performance of the support plans.
• Participates in selected various cross-functional teams – CMI, CCP, Regional Brand Teams and externally with local support agencies such as PR, sponsorship, activation and channel.
• Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
• Builds productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.
• Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel i.e. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
• Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
• Delivers specific brand projects e.g. Co-branding with a major retailer.
• Assist the brand building manager in launch management; building launch plans and channel strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.
• Develops brand plans that build equity and business
• Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy

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QUALIFICATIONS AND EXPERIENCE

• Bachelor degree, Post graduate business degree preferred (MBA)
• A minimum 1-2 years’ experience in marketing
• Project Management experience is an added advantage
• Customer Marketing interface, Market Analysis,
• Good analytical thinking

Kindly send your Word CV at [email protected]

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