The British Council is committed to a policy of equal opportunity and is keen to reflect the diversity of UK society at every level within the organisation. We welcome applications from all sections of the community. In line with the British Council’s Child Protection policy, any appointment is contingent on thorough checks. In the UK, and in other countries where appropriate systems exist, these include criminal records checks.
Job Description
Job Title: Customer Service, Marketing and Sales Manager
Vacancy Description: Pay Band 6 Locally Appointed Two(2) Years Fixed Term Contract
Location: Accra, Ghana
You must have the right to live and work in GhanaDetails
Purpose Of Job
Lead on the smooth operational running and business development of the British Council Ghana’s Customer Care centre by ensuring
- customer service excellence in every area of work
- strategic development of the marketing and communications work to include our online and offline presence
- Increasing sales for British Council exams and other business areas.
Customer ServiceAccountabilities, responsibilities and main duties:
- Taking the lead on developing excellent Customer Service provision to British Council customers
- Manage and monitor the Customer Service team to ensure high quality service provision and achievement of both financial and non-financial targets.
- Implement and monitor complaints and feedback systems, handled according to British Council standards
- Support our Exams business in relation to Customer Service tasks
- Ensure data and records are kept fully and accurately with appropriate analysis provided regularly to inform strategic decision-making
- Manage the provision of services to hire out the Facilities in Accra
- manage the scheduling and customer operations of facilities hire
Marketing And Communications
- Ensure effective marketing and communication strategies are in place and are implemented for the British Council Ghana
- develop and monitor annual marketing campaigns
- develop an integrated multi-channel marketing approach across media, print, online, face to face and social media channels to ensure consistent and coherent customer experience
- manage externally contracted marketing suppliers
- distribute and collect satisfaction surveys, carried out and recorded as per British Council standards
- schedule and evaluate feedback through a variety of approaches (e.g. focus groups / questionnaires / drop out surveys)
- ensure up-to-date generic marketing communications information is available on the whole of the British Council country offer and is adapted for different purposes and audiences and is delivered through most appropriate channels
- effective coordination of British Council regional intranet, Facebook, Twitter, blog and general enquiries mailbox
- relationships developed and maintained with key local media
- opportunities for high profile media engagement both locally and in the UK identified and realised
- provide advice and support project teams to develop media plans for events, prepare high quality press releases and manage press relations at events
- number of press mentions increased, tracked and communicated to staff
British Council Brand
- All communications and publications both internal and external to conform to corporate branding and identity standards
- colleagues informed of branding standards and supported to conform to these in all areas of activity and premises
- all procurement of design and media conform to corporate procurement standards
- materials available and appropriately used to brand British Council events
- all Marketing communications activity complies with Equal Opportunity and Diversity (EO&D) standards
Project Delivery
- act as point of contact as required for managing client relations
- provide support for corporate courses and contracts to a high standard and within deadline
- make sure all the administrative jobs such as registration of customers and collection of feedback is done in time and accurately
- ensure client relationships are managed effectively and appropriately
Performance Management
- line management of three Customer Service Advisors – including setting deliverables and regular meetings in line with corporate performance management guidelines
- contribute to the training and development of staff
Audience data collection coordinator
- effective coordination of British Council Ghana’s audience planning, monitoring and reporting at monthly reporting meetings and end of year assessments.
- coordinate in staff training to complete quarterly returns
Other Key Responsibilities
- ensure that all British Council Ghana activities reflect essential child protection, equal opportunities and diversity issues
- managing compliance and quality assurance issues in line with corporate standards and guidelines
Other administrative work
Special Requirements For The Job
A willingness to develop and grow skills and experience through training, collaboration with colleagues and initiative.Ensure safeguarding and guidelines are applied and upheld in line with standards and policy for the following areas:
- Child protection
- Equal Opportunity and Diversity
- Health and Safety
- Information Knowledge Management
- Environmental Framework
TOIL should be agreed with the line manager in advance to maintain an adequate work-life balance. The post-holder may be required to travel abroad on British Council business and should therefore hold valid travel documents.
Skills And Qualifications
- At least 4 years experience designing and monitoring marketing campaigns
- Customer Service experience of at least 5 years
- Degree in a relevant discipline from a recognised University