Posted on :
14 Nov, 2018
14 Nov, 2018
An Affiliate Marketer is responsible for overseeing all affiliate marketing efforts, which is often just one aspect of an organization’s overall marketing strategy. The goal of affiliate marketing, also called referral marketing, is to drive sales through third parties.
Job Description
Job Title: Sales And Marketing Specialist
Responsibilities
• Supporting and executing the Affiliate strategy for all digital properties.
• Assist in developing tactics that support the strategies to drive growth with a strong ROAS
• Assist in acquiring, activating and optimizing affiliates
• Analyze performance of affiliates and test initiatives to explain business results and recommend optimization opportunities
• Report on affiliate marketing promotions and activity to leadership
• Perform competitor and market analyses related to affiliate marketing
• Identify and implement new opportunities to enhance the affiliate program and work with leadership to sell these ideas internally
• Negotiate and manage contracts and commission structures for affiliates
• Forecast monthly traffic, sales and spend performance for each publisher group
• Ensure affiliates adhere to Target terms and represent the brand well
• Build and maintain agency, vendor and affiliate relationships
• Assist in educating internal partners on the Affiliate Channel