Interface with clients and the company to deliver for clients across a wide array of industries.
Job Title: Digital Marketing Account Manager
Responsibilities/Qualifications/Essential Job Functions
- Use a data-driven approach via web analytics for monitoring and reporting of online marketing campaigns.
- Acquire in-depth knowledge of each clients’ business including critical issues, competitive situation and industry trends.
- Demonstrate good judgment, the ability to foresee potential issues, and a proactive approach to problem-solving.
- Effectively present the agency’s recommendations and deliverables to a range of client audiences.
- Serve as a thought leader and client advocate for new technologies, platforms, and programs.
- Create roadmaps, plan strategic initiatives & lead optimisation efforts to hit client goals and targets.
- Ability to define KPIs and deliver on client objectives and targets for volume and ROI.