Posted on :
7 Dec, 2021
7 Dec, 2021
The role of the Corporate Relations function is to take action to ensure Diageo’s license to operate, improve our license to grow and unlock our license to celebrate. Through making progress in these areas, the function will help Diageo to deliver on our performance ambition to be the most respected and trusted business in Africa.
We will play a leading role in addressing the challenges ahead such as the harmful use of alcohol, water scarcity, climate change, and contributing to reducing inequality and building skills in communities as well as empowering women and other underrepresented groups. Through these actions, we will help build a more sustainable future and ensure our business is able to thrive over the longer term.
Job Title: International Campaigns Manager – Regulatory & Reporting
This role will require:
Diageo Africa has the scale, depth, infrastructure and brands to take advantage of the many opportunities the continent has to offer.
Our success in Africa is built on a rich heritage. Since the 1820s, when Guinness first shipped to Sierra Leone, we have grown through our brands. In the 1890s Johnnie Walker arrived in Kenya and in 1962 the first Guinness brewery outside the British Isles was built in Nigeria. Over the years we have expanded both organically and through acquisitions such as Meta Abo in Ethiopia. Our strategy is to participate across all price points and to grow our beer portfolio fast and our spirits brands faster.
Our company is sustained through innovation. We constantly look to build new experiences such as Dubic Malt, an affordable addition to the non-alcoholic malt market, and Orijin Bitters, which blends
the popular bitters flavour with fruits and herbs to build a unique bittersweet taste. Above all, we want to have a positive impact across Africa as an employer and manufacturer. We source locally and invest in local agriculture. We are careful stewards of water, and our Water of Life programme has provided 10 million people with access to clean water since 2007. We also want our products to be enjoyed responsibly and campaign to ensure we all #drinkpositive.
Illicit alcohol is a major public health issue across Africa. According to the World Health Organization, about half of all the alcohol drunk in sub-Saharan Africa is produced illegally, with the informal brewing market believed to be three to five times the value of the beer market. In Africa we play a role in reducing the consumption of dangerous illicit brews by producing quality, affordable alternatives that also offer employment and economic benefit. Senator Keg, which was introduced to Kenya in 2004, demonstrates how we are doing this. This was done through a range of measures including a lower tax regime, which increased affordability, and regulatory concessions.
Furthermore, governments are seeking to control the scale of illicit by application of misguided policies, like application of excise strip stamps. Diageo recognizes the intent to combat illicit is positive but the application of stamps, especially on beer and soft drinks is in error. The costs of application of stamps especially on beer is high, the disruption to production costly and the impact negligible- leaving the revenue in the hands of international operators.
Accountabilities & Capabilities
Enablers of Success in Role:
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.