Guinness Recruiting Now 2021

Job Description

Job Title: Marketing Manager – APNADS 

Purpose of Role & Accountabilities:

• Lead the marketing strategy and vision for APNADs
  • Clearly defines the strategy to win for the categories, in response to the external environment
  • Seeks to not only Win in the market today, but also to shape the market and consumer, so that Diageo is positioned to Win in the long term
  • Engages and enthuses the team behind the strategy
  • Clearly defines what choices are being made in service of this strategy and manages the implications of this
• Establish and deliver the marketing standards
  • Holding tension for brilliant marketing creativity and execution – being the bastion for 10/10 delivery
  • Role modelling great marketing behaviour – no shortcuts. Define the standards with which the team will operate too and role models it everyday
  • Maintain humility, have the depth of knowledge and experience to coach others in to producing great work
  • Constantly seeks best practise from all sources (internal, external and global) to constantly raise the Marketing standards of the respective categories
• External facing
  • Great external radar to spot opportunities and challenges
  • Strongly networked into key communities to identify trends that strengthen the portfolio
• Influencing/demanding the right resources and support from relevant Global Brand Team’s (GBT’s)
  • Managing the internal stakeholders relationships – Builds trust and respect based relationships with key GBT stakeholders, building confidence, generating support and commitment
  • Is clear on what is needed from GBT’s and is proactive in demanding it
• Demanding the right resources/outcomes from agencies/partners/suppliers
  • Builds strong relationships with the senior agency stakeholders
  • Uses these relationships to hold the agencies to account for outstanding delivery
  • Aligns and enthuses the agencies on the opportunity to work with Diageo, ensuring that we have the best talent in the agency working on our business
• Owning the commercial performance of APNADs
  • Standing for the commercial outcome, not just brand equity
  • Is a master of the drivers of performance, understanding how to shift performance delivery.
  • Is the champion of M&E and builds organisation understanding around “what works”
  • Owning the good and bad of performance – demonstrating total accountability for performance and holding others to account for it

Qualifications and Experience Required

• Bachelors Degree.
• Further degree or post-grad with marketing focus desirable.
• Demonstrable experience in the development and execution of outstanding marketing programmes based on consumer insights.
• Ability to Influence senior teams.
• Multi-cultural exposure.