Guinness Vacancies Sept. 2018

Guinness Ghana Breweries is a leading brewer and marketer of premium alcoholic and malt drinks in Ghana. It has the vision of being the Ghana’s most trusted and respected, best performing consumer products company.

Diageo Plc owns 80.39% Investment in Guinness Ghana Breweries Ltd and continues to invest heavily in capex, which is critical on the journey to become no.1. Diageo Plc is quoted in the US and London Stock Exchanges while Guinness Ghana Breweries Ltd (the subsidiary) is quoted in the Ghana Stock Exchange.

Job Description

Job Title: Assistant Brand Manager – Innovation

PURPOSE
This role is accountable for Brand Equity, NSV & CAAP delivery for all the Guinness Brand within the GGBL portfolio. The role shapes the future strategic direction for the brands in the portfolio our business goals, ensuring sustainable profitable volume growth by exploiting current and new consumer opportunities in the total beverage alcohol market in Ghana. This role will need to form strong relationships with other members of the Marketing Leadership Team, IMC executives, Commercial and Innovations teams and other functions across the business. The role would also have coaching responsibilities for other Marketing resources to grow both functional and leadership capability within the function. To lead our innovation commercialization in market.

QUALIFICATION AND EXPERIENCE REQUIRED
1-2 years + experience in marketing, innovation or customer marketing in spirits, fmcg or beer categories in emerging market environments.  Candidates should have had similar roles in peer companies.
Leadership challenge:

• Authentic – says what they think with skill, and always does what they say they will
• Creates possibilities – can stand in the future and articulate opportunities for growth and strategic choices based on consumer understanding which inspire and motivate others
• Creates the conditions for others to succeed – Empowers and guides team.  Communicates fluently and confidently with senior stakeholders.  Listens to others and understands how to use different styles to get different outcomes
• Consistently delivers great performance – focused on results and using unique perspectives to help the business find its path to growth.

Marketing capabilities:

Proactively Defines and Communicates opportunities for growth: Leads the understanding of the consumer and market context, understanding of opportunities and threats for our brands for both short and long-term horizons.

• Consumer Insight: Searches for new ways to connect with the consumer through a deeper understanding of consumer motivations.
• Strategic Planning: Creates powerful plans and briefs, based on a deep understanding of the consumer and category, with a high focus on what will drive profitable growth
• Creation: Leads and creates brand activity across ATL and BTL disciplines
• Leads Execution: Clearly defines minimum execution standards and ruthlessly pursues delivery of this in all aspects of the consumers brand experience
• M&E: Guides the business to select the most impactful growth drivers and stop all others.
• Ruthlessly Prioritizes Manages the marketing agenda proactively – defining priorities, and spending time against those things while stopping or delegating everything else