We are looking for an amazing, data-driven inbound marketer to own the top of the funnel for Ignitia. Focusing on the B2B business, you will be in charge of creating the set of tools, managing and generating the respective content to attract traffic and converting that traffic into new leads for the business. You will then Qualify them into prospects, which you will hand over to the Sales team.
This is a new position at Ignitia, and we’re looking for someone that has done a similar role for at least two years, possibly in a different geography or business. You will have a great opportunity to shape this role at Ignitia, boosting the results of our marketing funnel and setting yourself up for future growth opportunities at high-growth Ignitia.
Job Title: Content and Inbound Lead Generation Executive
We accept candidates based remotely / home based.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our properties (most of which you will propose and create from scratch).
- Grow new leads, including qualified leads, by converting traffic through calls-to-action, landing pages, and other lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, social channels and others.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to take prospects down the funnel.
- College degree
- Minimum 2 years’ experience in Lead Generation, preferrably B2B
- Excellent presentation skills
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Proficiency in marketing automation and inbound marketing tools in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into qualified prospects.
- Bonus skills HTML/CSS, Adobe Creative Suite.
- We are go-getters – we work hard and have a sense of urgency in pursuing the opportunities that help us accomplish our goals
- We act as owners – We take every decision based on what’s best for the company. We take responsibility for our actions.
- We are curious – we lear rapidly and eagerly; we are in constant search for ideas that challenge conventional wisdom. We lead the way.
- We act with integrity – we treat others the way we like to be treated. We deliver on our promises and we do what we say we will do.
- We strive for excellence – We aim to be the best in everything we do; we recruit fantastic talent. We provide great customer service and we provide the best weather data on Earth!