July 2018 Vacancies At Guinness Ghana

Posted on :

25 Jul, 2018

Category :

Breweries Jobs in Ghana

Guinness Ghana operates in a multi-cultural, multinational, multi-currency environment. Guinness Ghana Breweries Limited (GGBL) was formed in July 2004 as a consequence of the merger between Guinness Ghana Limited and Ghana Breweries Limited becoming Ghana’s biggest drinks company. GGBL operates in four drinks categories: stout, lager, and RTD and Malt categories. State of the economy with high taxation, high pricing and falling disposable incomes has made beer expensive. There is increasing government legislation that demands high compliance and change of advertising practices. GGBL will be Total Beverage Ghana in July 2010.

Job Description

Job Title: Sales Executive

To effectively and efficiently work within a regional sales team covering a geographical area and set number of outlets and be responsible for sell in of all GGBL brands, increasing profitable volume sales, distribution, and maintaining retail standards and quality.


  • University Degree/ HND Minimum.
  • Computer literate and ability to work under pressure and respond to tight deadlines.
  • Commitment to sales volume objectives
  • Team player
  • Full of energy and passion for excellence
  • Very ruthless for objective achievement
  • Good at problem solving
  • Good negotiator


Shall be committed to selling and distributing only safe and quality products by following all instructions related to the Food Safety and Quality Management System


Insights – Baseline

  • Exhibits curiosity about consumers and customers’ needs and motivations and how their beliefs and behaviors impact brand/category performance. Understands the 4As tool and the linkage to developing Core Consumer Questions

OCS – Developing

  • Understands the principles of OCS. Can explain the local segments & is able to accurately assign outlets to them

Trade Strategy – Baseline

  • Has an awareness of customers, market & competitor trends, recognizes the to impact of these on the business. Understands brand and commercial goals and refers to them in the targeting of sales driver activities. Understands how their individual actions impact on the delivery of the Trade Strategy

Commercial Plan – Baseline

  • Understands rationale behind all activity & can translate it into a compelling selling story. Is aware of strategic intents generated in Trade Strategy and incorporates these into Customer Plans. Routinely evaluates all customer activity, communicating findings.

Managing Relationships – Developing

  • Understands their customers’ needs & style and uses this to plan effective meetings. Sets clear objectives, evaluates meeting outcomes. Builds strong relationships with colleagues to help inform commercial decisions. Grounded in core skills operates the Diageo 8×6 structured call. Understands the priority brands history, features and benefits and can present them in a relevant way to customers

Demonstrate direct experience of the Diageo Way of Selling capabilities with focus on Sales Driver execution at the point of purchase (QDVPPP), Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion

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