Posted on :
5 Jun, 2017
5 Jun, 2017
Vodafone Ghana, formerly Ghana Telecom, is the national telecommunications company of Ghana. In 2006, it had around 400,000 customers for fixed and mobile telephony and Internet services.
On 3 August 2008 it was announced that Vodafone had agreed to acquire 70% of Ghana Telecom from the Ghanaian government at a cost of US$900 million and a total enterprise value of approximately US$1.3 billion. After the transaction closed, Vodafone had a 70% stake in the company, while the Ghanaian government retained a 30% stake. The sale was supported by President John Agyekum Kufuor but strongly opposed by the opposition party which would win the presidential elections a few months later. The new president John Atta Mills, head of the National Democratic Congress party (NDC) also launched an investigation into the deal after being elected president a claiming that the government “did not get value for money”. Despite these claims Vodafone a few months later would write down the value of its stake in Ghana Telecom by £250m as the economic climate worsened, damaging the business’s prospects.
Job Description
Job Title: Go-to-Market Analyst
Sitting within the Fixed Propositions team, the role of the Fixed Propositions & Go-to-Market Analyst is to drive the speed to market of the fixed propositions and increasing the revenue contribution targets. The role will develop and bring to life an engagement roadmap by building an in-depth understanding of the Fixed/ Home sector to retain and encourage greater usage of fixed broadband, consumer fixed voice, Internet Café and Wi-Fi services. He or she will work with cross functional stakeholders to drive communication, experiential initiatives, Sponsorships and events in alignment with business strategy
Key accountabilities and decision ownership;
Grow segment base and achieve desired revenue target;
Flawlessly manage fixed engagement platforms to deliver unmatched customer experiences.
Own the Net Promoter Scores(NPS) target for the segment and the competitive ranking of segment NPS Have oversight responsibility for all loyalty initiatives targeted at base to drive retention and reduce churn
Drive communications needed for engagement and Digital/ Social media platforms
Work closely with the commercial team and drive innovation in the way we execute Be commercially aware and place the customer at the heart of all experiential/ commercial activities.