Posted on :
24 Apr, 2012
1.Response directly to the General Manager.
2.Interacts with functions and activities of sales and marketing personnel. including Director of Sales. Sales Manager. Public Relations Manager, Advertising personnel. Also interacts with Front Office Manager and Director of Catering.
3.Coordinate functions and activities with other departments as it relates to the sales function ( i.e. Food and Beverage Manager, Front Office Y1anager. Controller. Executive Housekeeper. Chief Engineer ).
4.Interacts with other hotels and hotel sales offices.
5.Interacts with individuals outside the hotel. including, but not limited to clients, convention bureaus, local hotel associations, government. tourist offices, airlines, travel agents, tour operators, competitors and other members of the local community .
DUTIES AND RESPONSIBILITIES :
1.Produces the Annual Marketing Plan, marketing budgets and forecasts, adhering to the policies and procedures outlined in the Marketing Manager Manual and division guidelines and instructions.
2.Produces an Action Plan related to the Marketing Plan to ensure that it’s objectives are achieved.
3.Recommends to the General Manager and coordinates all methods of maintaining and increasing business volume. This includes advertising, sales promotion. personal selling, publicity’. community relations, special sales projects, employee training and guest relations.
4.Meets with all influential clients while they are in the hotel and ensure post meeting evaluation are comportment.
5.Established and maintains effective employee relations.
6.Conducts such function as interviewing, hiring, employee orientation. performance appraisal coaching, counseling and dismissal if necessary to make sure the appropriate staff and productivity. Consults with General Manager. department head and Personnel Manager as appropriate in performing above duties.
7.Develops and implement formal training plan for sales department personnel and assists with sales training of other department in hotel.
8.Creates and implements special program to achieve greater profitability through:
a.increasing average rate
b.increasing overall occupancy
c.increasing business volume during off – peak periods
d.increasing local food & beverage and banquet sales
e.enhancing the image of the hotel in the local community
9.Coordinates sales function with other hotel property within regions Division and Internationally Hotels.
10.Promotes business Hotel properties on a worldwide.
11.Participates as an active member of the community through association memberships and other trade organizations.
12.Conducts weekly review. including sales person activity reports of all sales and marketing personnel to ensure target and sales objective are being met.
13.Reviews regularly that internal promotion pieces for visual effect conform with Best Western International standards are up to date.
14.Organize and promote, in cooperation with the Food & Beverage Department special project to stimulate food & beverage sales within the community. including. but not limited to tournament. balls, parties, gastronomic festivities etc.
15.Investigates potential market by :
a.Reviewing sales department and front office correspondence files.
b.Analyzing guest history and registration card files.
c.Studying guest questionnaires.
d.Reviewing government statistics on visitors to the city.
e.Analyzing competition’s sales / promotion efforts.
f.Studying various reference and industry publications for sales leads.
16.Recommends to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other department heads and the advertising agency.
17.Procures new and repeat business for the hotel by maintaining contact with airlines. travel agencies, commercial houses, private clubs and professional associations within community and neighboring market. Meet planners, corporate accounts, incentive buyers, airlines, wholesalers.
a.Personal sales calls
c.Written communications, i.e.direct mail within the hotel’s marketing area
d.Maintenance of National filing system
18.Reviews regularly the Public Relations activities with the Public Relations Manager to ensure high awareness of the hotel in the local and national media.
19.Communicates with all departments the necessary data that will effect the overall and specific departments of the hotel relating to group meetings and functions.
20.Performs related duties and special projects as assigned.
College degree or equivalent experience.
Minimum of three year experience as Director of Marketing or Director of Sales in same class hotel or regional office.
Proven management abilities including. but not limited to development c i marketing plan and implementation of administrative action plan. planning short and long – range goals including strategic ( 5 year) planning, forecasting and budgeting, departmental profit / loss analysis, sales contracts.
Proven work record in all areas of sales and marketing including:
good working knowledge of primary market area, meeting, tour travel incentive. corporate, FIT.
Basic knowledge of: advertising, public relations, sales promotions. Food & Beverage promotions.
Experience in the above preferably gained working in a hotel
Email: [email protected]