Posted on :
18 Jul, 2018
18 Jul, 2018
Eneza is a for profit social enterprise with a mission of making rural Africa smarter by leveraging readily available mobile technology. So far, we’ve reached over 4 Million students across our operations in Kenya, Ghana and Ivory Coast using our virtual tutor on SMS.
In 2018, we won the award for Best Mobile Innovation for Education at the Global Mobile (Glomo) Awards – The Oscars for Mobile. The Eneza Team is fast-paced, passionate and hardworking, and inspired by the vision that one day, all African children will have access to quality education that will integrate them into the 21st century.
Working at Eneza:
At Eneza, all employees are given the opportunity and support to make their mark and unique contribution to the organization. We are an exciting and entrepreneurial place to work, with a commitment to excellent results in support of our mission. We see all employees as leaders in our organization and in the educational movement broadly.
Are you passionate about building and implementing strategies that engage customers with product they love? Do you like to follow where market insights and user data goes? Do you like to create innovative and disruptive ideas versus just scaling working models when new problems arise?
Do you get so convicted by the voice of the customer that you can clearly articulate their needs to build on Eneza’s vision?
Are you willing to go at it alone when no one goes with a training plan to replicate your genius and create team independence? Then you’re the one we’re looking for!
Job Title: B2C Marketing Associate
Execute marketing programs that increase the awareness, acquisition and retention strategies
Perform online activities across all channels including email, affiliates, and content marketing/outreach.
Tracking marketing campaigns and providing daily reports on cost and impact
Work with various teams (Operations, Creative, Product, and Management) on planning and delivery of marketing programs.
Support copywriting, and development of content and marketing collateral as necessary.
Create and maintain dashboard of key metrics for marketing initiatives.
Maintain close view on market trends and competitors’ product and marketing initiatives.
Tracking daily revenues, conducting subscription product analysis and activations reports
Conducting user decision journey and surveying the marketing for content trends and consumer needs analysis.
Identify new opportunities for product and program growth.
Personal and Professional Expectations
Passion for Eneza’s mission: self-sufficient thinking for an energetic ignored generation!
A hunger to create new processes where existing paths seem slow or ill-conceived
A strong use of technology as a problem solver and
An understanding of how education and technology are evolving
Track record of leading learning approaches, research, experimentation and analysis
Ability to quickly understand, simplify, internalize, and communicate complex technical concepts
Exceptional problem-solving skills
Constant self-reflection and communication to discern what is important vs. urgent and prioritizing for maximum efficiency
Clear communication and follow-up on content opportunity costs that are being spent
Strong staff management skills on openness, accountability and high performance
Ability to manage multiple projects and partners simultaneously
Impeccable attention to detail
Impeccable organization skills
Excellent written and verbal communication skills
Exceptional interpersonal and teamwork skills, with capacity to understand a broad range of viewpoints and building consensus
Proven experience at working independently with minimal supervision and as part of a team to complete assignments