Mondelez International Ghana

Posted on :

23 Jan, 2017

Category :

Management Jobs in Ghana

Supports the execution of category activation marketing strategy/plan within the cluster/ market. The role leverage links between the cluster/market and the category. The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation

Job Description

Job Title:  Category Brand Manager, Beverages

Principal Accountabilities / Responsibilities

• Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.

• Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s

• Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication

• Manage connection & media planning and buying locally

• Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar

• Manages required investment, prioritization, resources and enablers in order to deliver category targets

• Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market

• Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets

• Manages marketing spend budgets & improve profitability (ROI) across the cluster/market

Education:

• University degree from a reputable university

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• Professional qualification and certification will be an advantage

Skills

• People management and communication skills

• Idea Leadership and Drive for Results

• Problem solving and analytical thinking

• Business Acumen and Organizational agility

• Project management skills

Experience

• Minimum of 5 years’ brand management experience

• Demonstrable experience in executing marketing programmes based on consumer insights

• In-depth understanding of consumer needs

• Ability to influencing senior stakeholders

Title: Category Brand Manager, Beverages

Location: AMEA-GH-Accra

Requisition ID: 1700591

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