Mondelez International Jobs 2019

Job Description

Job Title: Category Brand Manager, Cocoa Beverages

Key Accountabilities

In line with the job purpose, key accountabilities will entail the following:
Brand Portfolio Development
• Continue to evolve the brand’s strategy which determines how and where we want to play (high LSM and lower LSM markets) through a robust strategy development process
• Develop strategic alternatives and recommendations based on facts and thorough evaluation
• Drive MPP (marketing performance planning) process in the way we develop the strategy (Insights, Innovation & Brand Positioning)
• Collaborate with sales management teams to gather trade information and identify opportunities for both upper and lower income markets
• Collaborate with supply chain teams to develop appropriate and affordable offerings for both the upper and lower LSM markets
• Work closely with the regional category team and with other emerging markets to share knowledge and gain insights
• Ensure that adequate focus is placed on the brand agenda, by engaging key stakeholders and increasing the visibility of the strategy and ambition
Management of the Brand Portfolio
• Lead implementation of the brand marketing strategy and ensure it’s integrity
• Drive MPP process in the way we develop the strategy (Insights, Innovation & Brand Positioning)
• Identify new opportunities using MPP and joining up with the regional category team
• Embed MPP process and tools within the way we work
• Ensure that the integrity of the brands is maintained – Uncompromising in brand disciplines and ensure alignment across the organisation
• Allocate and manage the A&C budget
• Engage with key stakeholders to ensure cross-functional alignment with the brand agenda, objectives and targets
• Collaboration with appropriate Channel Managers to optimise impact of the brands
• Manage & challenge advertising & media agencies to optimise communications impact
• Monitor and drive brand performance targets
• Identify and recommend relevant marketing support requirements
• Develop & implement innovative awareness and activation campaigns

Qualifications

Qualifications and Experience

In order to succeed in this role, it is expected that the ideal candidate will have:
• Relevant tertiary degree or diploma
• Classical marketing background (4-6 years experience)
• FMCG preferably with exposure to the full consumer spectrum in terms of top end and the bottom of the pyramid (deep consumer understanding and experience)
• Clear understanding of the trade channels and exposure to working with key accounts and sales management teams
• Exposure to developing strategy and creating new opportunities for growth
• Ability to demonstrate a clear understanding of the core principles in terms marketing, project management and sales in planning process
• Effective brand planning and forecasting ability
• Excellent execution and project management skills
• Strong communication and influencing skills
• Ability to build strategic and collaborative working relationships across the business
• Financial acumen and commercial acumen
• Ability to frame and present new ideas to gain buy in and resource
• Strong level of computer competency, i.e. Outlook, PowerPoint, , Word, Excel, SAP Front End, BW, etc
Obligations
It is expected that you will:
 Carry out the role accountabilities within the operating and process frameworks that apply to the company
 Work together with all your peers and customers. A key part of your performance review each year will be based on their input.
 Exemplify the company’s Higher Purpose & Values in practice – this will be a key part of your annual development cycle.