Posted on :
29 Sep, 2017
29 Sep, 2017
The Incumbent reports To Business Development Manager, National Sales Manager
Core Working Relationships: Business Development Manager, National Sales Manager, Branch Managers, Conversion Officers/ Manager, Events Manager, Marketing/ Brand Marketing Manager, Human Resource Officer, General Manager.
Job Title: Business Development Officer
To work with the Business Development Manager to evaluate and successfully establish new business opportunities while strengthening existing ones.
Assist in coordinating marketing activities; consistently drive traffic to the PFL offices in the region; follow up with MOU partners and ensure consistent flow of students from such partners;
be involved in digital campaigns and effectively increase brand awareness.
Achieve set monthly revenue and registration target.
Develop and initiate business development and / marketing strategies.
Assist in coordinating actions to influence developed strategies.
Assist in the execution of marketing campaigns.
Assist in the development and planning of all branding and marketing activities.
Identify opportunities, develop plans and establish business alliances that will strengthen the PFL brand.
Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where a PFL office does not exist at the moment.
Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.
Essentially sell programmers and represent the best interest of partners & PFL in Nigeria.
Ensure constant steam of walk in clients at the assigned PFL office.
Assist with developing new strategic recruitment activities through gathering market intelligence.
Achieve agreed targets for each intake.
Provide timely and accurate updates to the company regarding student recruitment activities.
Ensure institutions with signed MOUs send students to PFL as agreed.
Marketing and promoting PFL institutions to prospective students.
Maintain full update on PFL partner institutions regarding courses, materials and procedures.
Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
Any other related task that may be assigned
Required Skills or Experience
Key Role Requirements
Experience and Qualifications
Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level
Meeting Sales Goals and Professionalism – essential
Graduate degree – essential. Postgraduate degree will be an added advantage
Minimum of 3 years’ Marketing experience in a similar role with considerable experience in a customer facing role – essential
Knowledge of international higher education and experience of working in international education – desirable
Essential Skills and Experience
Excellent customer service and sales support skills
Excellent written and Verbal communication skills
Evidence of success in building and maintaining customer relationships leading to increased sales
Able to work under pressure to meet deadlines.
Sound , planning & time management skills.
Highly motivated self-starter with a high level of energy and motivation.
Able to work on own initiative and as part of a team.
Experience working in the Education marketplace
Knowledge of the study – overseas market
Experience or knowledge of digital marketing
How to Apply
Interested applicants can send their CVs to: [email protected]