Publicis West Africa (PWA) Jobs 2023

Posted on :

27 Jan, 2023

Category :

Administrative Jobs in Ghana

Job Description

Job Title: Snr Bilingual Copywriter

Company Description

Publicis West Africa (PWA) is an important regional hub office for all of Nestle’s business in the Central & West Africa region, covering approximately 22 markets. Of these, there are about 10 markets that are active and serve as sub-regional hubs for adjacent markets. The main languages that campaign work is created in are English, French & Portuguese. There are several local dialects (as well) across the markets we work in. We work with partner agencies in Francophone markets, in Angola and Nigeria, to deliver work that has a local impact. However, it’s key to note that interactions, both spoken and via email, within the Publicis network agencies is in English.

Job Description


A Copy Writer is responsible for creating work of a consistently high standard that is pertinent to the brief and requirements of the client, and which oftentimes competes with the best in the country.

  • Brief and lead conversations with local francophone markets on projects requiring extra localization insight.
  • Creative thinkers
  • Maintain excellent attention to detail.
  • Professional presentation skills
  • To sell well-conceived concepts and layouts in a professional way both internally and externally
  • Must understand and get familiar with brand essences.
  • Must be hungry to win awards and come up with proactive award-winning ideas.
  • To ensure that all creative work is from the layout stage to the final print or airing stage signed off by your team, and your Creative Director
  • Attending creative briefings, reviews, and presentations
  • Maintain excellent attention to detail, and accurate proofreading of all documents, scripts etc for French and English
  • Flag items that need attention and execute
  • Idea generation, to comprehend briefs and conceptualize (based on key strategies across the brands) with Art Director on all through-the-line projects.
  • The ability to apply a wide scope of innovative thinking across all disciplines such as television, print, outdoor, radio, ambient, activation and digital etc.
  • Manipulate the written word into fresh, memorable headlines and dialogue.
  • Global standard executions, the ability to script and write all television, print, outdoor, ambient, activation, and digital ideas, etc. to high local and international standards consistently and as set by the Creative Director and required by the clients and brands.
  • Prepare well-researched and clear production briefs for suppliers i.e., sound engineers, directors, etc.
  • Demonstrate thoughtful, clear, and focused supervision of suppliers with an eye for detail and meticulous follow-through.
  • Cooperate as a team lead in partnership with strategy, client service, and external partners
  • Must be able to work against deadlines and manage their workflow accordingly.
  • Thinking ahead & proactively anticipating solutions.
  • Protect and uphold the identity/personality of each brand consistent with approved guidelines.
  • Localize and trans-create copies from English to French and vice versa.
  • Lead and drive brainstorming.
  • Ensure creative directors’ approval on contents before presentation to the client
  • Assist and work hand to hand with the francophone creative director


  • A digital-first thinker
  • A minimum of 5 years as a French/English Copywriter
  • Involved and aware of social media trends.
  • Suitable tertiary education
  • High proficiency, and understanding of the English and French languages
  • Excellence in spelling, grammar, and vocabulary
  • Proficiency in through-the-line communication, e.g.: ATL, BTL, CRM, Promotions, activation and digital
  • Positive attitude and ability to work well in a team environment
  • PC Literacy essential (All MS Office applications: Word, Excel, PowerPoint, Internet and GroupWise e-mail)
  • Excellent, open, confident communicator
  • Energetic, enthusiastic, willing “to go the extra mile”
  • Integrity is essential in view of confidential information
  • Detail orientated
  • Driven to excel in this field and be recognized by industry awards

Additional Information

Publics Groupe is proud to be an equal-opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmative action candidates or designated groups.

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