Posted on :
27 Jul, 2017
27 Jul, 2017
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Job Description
Job Title: M&E Assessment Marketing Materials STTA
Project Overview and Role
Background on Project
The Financing Ghanaian Agriculture Project (USAID FinGAP) is a five year (2013-2018) project designed to address a key constraint restricting the development of commercial agriculture in Ghana: access to finance necessary to enable investment in agricultural value chains. Using a combination of technical assistance (TA) via pay-for-performance business advisory service provision, training to PFIs, BDS and enterprises, pay-for-performance grants to financial institutions to release financing, and a variety of risk mitigation strategies, the Project is unlocking financing for commercial agriculture development in the rice, maize, and soy value chains in the north of Ghana. The project is contributing to USAID?s overall goal of fostering broad-based, sustained, and inclusive economic growth.
Over the five-year project life, USAID FinGAP is expected to achieve the following outcomes:
To achieve these outcomes and ensure sustainability, USAID FinGAP employs a value chain approach and partnership-driven model, whereby the project works through a dynamic network of business advisory service (BAS) providers and participating financial intermediaries (PFIs) servicing the agriculture sector. USAID FinGAP is building the capacity of a network of Ghanaian BAS providers to provide consulting services to agribusiness firms to help them to access affordable options for financing new agricultural investments. The Project is also training and developing a network of PFIs who have committed to supporting the agricultural sector, and is using smart incentives, trainings and risk mitigation to increase their agricultural financing portfolios.
Background of Performance Assessment
A performance assessment of the USAID FinGAP project was conducted in late 2016 to advance project and USAID learning regarding outcomes of USAID FinGAP related to the range of beneficiaries, particularly smallholder farmers and small and medium including large enterprises (SMiLEs). While it is relatively simple to track and assess the outcomes for large financial enterprises, the outcomes on lending to smallholder farmers and SMiLEs is less clear. In addition, these large financial enterprises loan to small holder farmers and SMiLEs thus creating a group of secondary beneficiaries for whom project outcomes are unknown. This performance assessment elucidated those outcomes at the firm and smallholder levels.
The assessment was conducted by a local Ghanaian M&E firm in collaboration with an international M&E expert. A mixed-methods approach was utilized, drawing upon quantitative and qualitative data. Quantitative data was the primary source of data, was collected through two separate surveys of 293 SMiLEs and 481 male and female smallholder farmers. Qualitative data was collected through in-depth interviews and focus group discussions with smallholder farmers, SMiLEs, community leaders, FIs and BAS, which supplements and contextualizes the quantitative data. Time series data was used for comparison whereby the survey asked respondents to answer questions relevant to crop cycles compared to the cycles three years ago.
The key findings of the assessment was that USAID FinGAP activities in the maize, rice, and soya value chains have contributed to positive changes for both SMiLEs and smallholder farmers from 2013 to 2016. Productivity has increased, as a result of USAID FinGAP support to access inputs, information, connections to markets, and financial products. This has translated into increased yields, more hired labor, and increased sales, gross revenues, and profits Although attribution of these gains solely to USAID FinGAP is not possible in all instances, there is indication from the data and interviews that USAID FinGAP has played a key role in gains, particularly due to increased access to capital and improved agronomist support.
Responsibilities
Activities
Now that the USAID FinGAP project has completed its internal performance assessment and have quantified the positive impacts of the project on smallholders and SMiLEs, the project would like to spread the results of the assessment publicly to project partners, other Feed the Future projects, USAID, and others. However, the 93-page assessment report is data-heavy and difficult to digest, therefore this assignment is aimed at presenting the findings with less scientific language where possible and producing a version of the report that can be marketed widely. USAID FinGAP would also like smaller reports detailing the findings by focus area. The ultimate aim is a set of marketing materials that the project can use to disseminate the findings, a breakdown of which can be found below:
In addition to these reports, the consultant will also create infographics that demonstrate the impacts found in the midterm performance assessment that visualize the data, to be used as well for marketing purposes. It is envisioned that the consultant will produce an infographic version of the simplified full report, examples are included below for reference.
Deliverables & Timeline
The deliverables for this assignment are outlined below:
Level of Effort, Timing, Post, and Travel
The expected LOE for this assignment is 50 days from approximately July through December 2017. The consultant is expected to work from their home base, and there is currently no travel anticipated for the assignment.
Requirements
Requirements
The consultant is expected to possess the following qualifications: