Tigo Ghana Recruiting in Nigeria

Posted on :

6 Feb, 2014

Category :

Telecoms Jobs in ghana

Reporting to the Consumer & Market Understanding Manager, the holder will lead the generation of insights through BIG data analytics across products and processes, and all competitor understanding efforts of MICGH to ensure optimal use of in-house data for Marketing purposes and the competitiveness of MICGH’s offerings and executions. This position requires a keen analytical and strategic mind that is able to absorb large amounts and varied sources of data, while having the capability to see beyond the data to provide intellectual insights on the market and consumer dynamics

Job Title 1: Business & Competitive Understanding Analyst At Tigo

Key Responsibilities

Big Data Analytics

•   Work with Data Warehouse to analyze subscriber level data as first line inputs for all Consumer & Market Understanding initiatives
•   Robust data mining that assists with insights on key business trends (activations, churns, usage growths/declines, market share trends, etc)
•   hampion the development of big data analytics skills and usage within the CMU unit

Customer Profiling

•   Harmonizing big data tools, market research data and official statistics to profile the Tigo customer, users of key products and tariff plans
•   Continuously profile new customers (Gross Adds), inactive customers and churns
•   Assist the Geo-Marketing lead to construct the profiles of customers in various relevant local units of our market

Competitor Intelligence

•   Lead all competitor understanding and benchmarking needs of MICGH
•   Review and benchmarking of both existing and new offerings in the market (products and services, tariffs, promotions, processes, etc)
•   Business performance benchmarking (customer market shares, revenue market shares, ARPUs, MOUs, penetration of key products, etc)
•   Daily, weekly and monthly reports on key market developments and competitor activities
•   Proactively scan the business environment to identify areas of competitive opportunity and risk
•   Maintain an updated SWOT analysis of all competitors in our market at all times
•   Deliver specific ad-hoc requests on competitor understanding from various stakeholders
•   Manage our media monitoring programs to ensure efficiency of media investments

Execution Excellence

•   Work with various product owners and business units in the design and execution of various innovation/renovation initiatives;

Qualification Required & Experience
Position Requirements

•   University degree in Economics, Statistics, Mathematics, Marketing, Operations Research or Computer Science with adequate Business Courses;
•   Master’s Degree in Business is a plus
•   4+ years relevant post National Service working experience in Telecoms/FMCG/Consulting
•   Minimum of 3 years’ experience in data analysis, marketing surveys, research oriented
•   In-depth experience in Business Analysis & Planning
•   Experience with data access, manipulation, and report generation tools (SQL, SPSS, Excel, Access, etc) a MUST
•   Demonstrable experience using market research data (brand, customer or retail)
•   Demonstrable experience conducting root cause analysis based on data analytics
•   Strong competitive analytical skills
•   Extensive knowledge of best practices for competitive intelligence and market research
•   Creativity with regards to identifying and utilizing various sources to gather data
•   Ability to analyze complex competitor activities in order to derive conclusions and recommendations
•   Solid understanding of marketing analytics and the concepts of segmentation and targeting
•   Understands the Ghanaian telecom market (operators, offerings, tariffs, positioning, etc)
•   Knowledge of consumer behavior and psychology

Location: Accra

How To Apply For The Job

Interested and qualified candidates should

Click Here To Apply Online

Closing Date: 06 February, 2014

When you join Tigo, you join a team where your skills, ideas and technical know-how can do more than contribute to the bottom-line. You’ll be exposed to enormous experience, great network and a workforce full of talents with youthful exuberance.

At Tigo we are all salesmen and we are responsible for our own development. We consider each vacancy as a development opportunity for Tigo Employees and we develop both the business and people together.


Job Title 2: Geo-Marketing and Planning

Role Purpose

Reporting to the Consumer & Market Understanding Manager, the holder will lead the geospatial market and consumer understanding efforts of MICGH to ensure timely availability of location-based market insights and the local relevance of MICGH’s initiatives, offerings and executions.

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Key Responsibilities

Customer and Market Profiling

•   Integrate and analyse market research data, official statistics and internal MIS to adequately profile our customers and markets at both national and decentralized levels (territories, regions, circuits, etc);
•   Liaise with various national and local governmental agencies, research institutions and other organizations to access secondary data for a robust geo-marketing capability;
•   Provide in-depth understanding of regional operational and financial performance

Footprint Expansion

•   Recommend and drive the prioritization of network coverage expansion efforts with rigorous market analysis;
•   Support Marketing, Customer Operations, Sales & Distribution, MFS and Enterprise Business with insights for roll-out efforts (Outdoor visibility, POS deployment, etc);
•   Lead the development and use of user-friendly GIS tools for spatial awareness, decision making and executions.

Market Intelligence

•   Lead the benchmarking of MICGH’s regional/territorial footprint versus competition and customer needs;
•   Proactively gather intelligence on competitors in the regions.

Site Performance and Profitability / CAPEX Optimization

•   Work with data warehouse to share regular dashboards for tracking the performance and profitability of sites (2G and 3G traffic, revenues, subscribers, various quality indicators);
•   Share insights and recommendations for initiatives to improve performance of low performing sites / branches.

Execution Excellence

•   Work with TMs, DSMs, DCMs, BICs and various own branches to ensure rigor in the execution of various MICGH’s localized initiatives;

Qualification Required & Experience

Position Requirements

•   University degree in Economics, Statistics, Marketing, Operations Research or Geography with adequate Business Courses;
•   Master’s Degree in Business is a plus;
•   4+ years relevant post National Service working experience in Telecoms/FMCG;
•   Minimum of 3 years’ experience in data analysis, marketing surveys, research oriented;
•   In-depth experience in Business Analysis & Planning;
•   Experience using statistical packages (SPSS or other), data mining & geo-marketing modeling (Pitney Bowes Business Insight / MapInfo or other GIS tools);
•   Aware of various sources for official statistics;
•   Experience in database management (systems & processes) highly desired;
•   Knowledge of consumer behavior and psychology.

CORE COMPETENCIES

•   Very strong business acumen and competitor awareness;
•   Mastery of Ghana’s geography, demography and economic trends;
•   Analytical and critical thinking abilities with an eye for details
•   Capability to lead cross-functional business development projects / workshops (preparation, presentation, moderation, collection of inputs, consolidation of results, follow up on actions)
•   Excellent oral and written communication skills (English and at least two local Ghanaian languages)
•   Ability to work under pressure and time constraints
•   Computer literate and tech savvy.
•   Ability to work effectively with a wide range of cultures in a diverse community.
•   Willingness to travel on research assignments within Ghana at short notice and for extended durations
•   Excellent interpersonal skills (able to engage strangers with little difficulty)
•   Maintains confidentiality of information and uses information appropriately

Location: Accra

How To Apply For The Job

Interested and qualified candidates should

Click Here To Apply Online

Closing Date: 06 February, 2014

When you join Tigo, you join a team where your skills, ideas and technical know-how can do more than contribute to the bottom-line. You’ll be exposed to enormous experience, great network and a workforce full of talents with youthful exuberance.

At Tigo we are all salesmen and we are responsible for our own development. We consider each vacancy as a development opportunity for Tigo Employees and we develop both the business and people together.

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