Posted on :
18 May, 2017
18 May, 2017
Every day, 2.5 billion people use Unilever products to feel good, look good and get more out of life. With more than 400 brands bought in 190 countries, we have a unique opportunity to work with consumers to make sustainable living commonplace.
Job Title: ULIP Marketing
The Unilever InternshipProgramme is a 12-week Internship during semester vacation.
Global Brand Marketing: The Body of Unilever marketing ismade up of both brand development and brand building. Brand development isconsidered the head of the body. You will decide the strategic direction yourbrands will take in different markets. You will think of ways in which to marrythe needs of the market with the brand strengths and drive market developmentthrough the development of toolkits that are appropriate andimplementable. Brand development allows you the opportunity to work withglobal teams in crafting brand and consumer strategies that will ultimatelyinfluence consumer behaviour toward your category and ultimately your brand.You will project lead innovation that is key for market growth and brandgrowth. This will allow you to work cross functionally and interact with peoplefrom different areas of expertise to deliver an innovation In full and on time
Local Brand Marketing: This is where strategy comes to life through implementation.Brand building is the body of marketing. In brand building you are expected totreat your brand as a growing business. To this end you will understand yourbrand from a consumer/shopper and customer perspective. Here you will take thebrand toolkit and make it come alive in your market. You will work closely withshopper and consumer insights to find the sweet spot that works for your brand.You will explore different channels in which to explode your brand messaging.You will also work closely with your customer team in developing activationthat is tailored by retailer and that will assist you in growing your brandshare and volumes. You will also project lead innovation that is delivered byyour brand development team, along you to work cross- functionally.
As part of your development you will experience Customer Development i.e.taking our brands to market by partnering with trade i.e. Wallmart, Pick nPay, Checkers, Clicks etc. Here you become the face of Unilever amongst ourcustomers i.e. traders, retailers & wholesalers.
– Must be studyingtowards a Bachelors Degree with any discipline. We have a preference for BComand BBS degrees, BBA
Primary Location: Ghana-Greater Accra-Tema-Tema HO and Factory
Shift: Day Job
Unposting Date: May-16-2017
Req ID: 170006P1