Title: Brand Protection Manager
Location: Ghana-Greater Accra-Tema-Tema HO and Factory
Job Position: Brand Protection Manager
Function: Customer Development
Reports to: Sales Operations Manager
- To be responsible for all operational brand protection work in the respective Operating Company and
- Markets. He/She will be responsible for implementing the agreed Africa/Ghana anti-counterfeit strategy
- and Priority Action Plans with the objective of halting the importation, distribution and sales of
- counterfeit Unilever products in these markets, and the prevention of local production and inter -country exports.
- Implement agreed strategies effectively to influence legislation that build or protect Unilever’s business interest.
- Understand the Market
- To have an in-depth understanding of the way of working of the genuine market, including understanding where loopholes may exist that could be exploited by counterfeiters in Ghana.
- The BP Officer also needs to understand local manufacturers, importers, traders and the supply chain “modus operandi” for counterfeits into the market.
- The BP Officer will evaluate, interview and make recommendations on the best investigators to use within the market.
- Understand the law
- To understand the laws pertaining to Trademark infringements within the country and to liaise with the Sales Operations Manager and local Legal to evaluate the best options, and most practical route to detection and prosecution of offenders and destruction of goods and effective deterrence and sentencing in the country.
Networking within the Organization
- Must build a strong working relationship with preferably a cross functional team to help in effecting an overall appreciation and effectiveness of the BP work across the Company.
- Must also work closely; with Unilever’s local Legal Counsel and appointed TM Litigation lawyers in the country, to ensure that appropriate and effective legal sanctions are applied.
Training and Networking with the Authorities
- Arrange regular training programmes for Customs and other key enforcement officials. Work with LM to evaluate whether an MOU would be operationally and strategically beneficial.
- Identify all key freight entry (sea and land) points and ensure that training is provided in line with risk for each point.
- Work with Legal to ensure Trade Marks are recorded with Customs. Prepare and distribute update information and support documents to help officials identify potential counterfeits.
- Ensure that key colleagues within Packaging R&D in country /in South Africa are available to assist with prompt verification.
Working with Manufacturers Associations and other Multinationals
- The role is responsible for developing relationships with other relevant Multinationals or FMCG Companies in the country and identifying where joint actions can be planned and learning shared in a more structured manner.
- Local Manufacturers Associations should be utilized to create or enhance a focused IP protection / anti-counterfeiting group, but where other active trade associations exist, they should also be evaluated to consider which organization will deliver optimal benefit.
- The role requires a full understanding and capability of use of the Global BP Tools; the role must deliver rapid cross flow of information with (a) retained investigators; (b) Sales Operations Manager; and (c) other members of the wider Brand Protection teams in Africa and other Clusters.
- He must create updated brand difference files on an ongoing basis and share them with the Global / Cluster Teams as appropriate.
- He must also report all raid actions and ensure that retained investigators and CD personnel report all sightings of new counterfeits into the Global Database ‘GUARD’. Training will be delivered by the Global Brand Protection Team working with the Senior Brand Protection Manager, Africa
How to Apply
Submit your CV and Application online