Vodafone Recruits Staffs This July 2017

Vodafone in Ghana is an operating company of Vodafone Group Plc., the world’s leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States.

Vodafone is the only total communications solutions provider – mobile, fixed lines, internet, voice and data – and is currently unmatched in providing fixed line and internet services – the leader and the first choice for Ghanaians. We are the secondly ranked operator in mobile with a huge potential to take over the market.   As a corporate body, we value our customers and constantly build key relationships with the private sector and government. Our goal is to be the communications leader in an increasingly connected world. We aim to provide the kind of innovative and responsive service for which the Vodafone Group is recognized worldwide.

Job Description

Job Title: Fixed Propositions /Go-to-Market Analyst

JOB PURPOSE:

Sitting within the Fixed Propositions team, the role of the Fixed Propositions & Go-to-Market Analyst is to drive the speed to market of the fixed propositions and increasing the revenue contribution targets. The role will develop and bring to life an engagement roadmap by building an in-depth understanding of the Fixed/ Home sector to retain and encourage greater use of fixed broadband, consumer fixed voice, Internet Café and Wi-Fi services. He or she will work with cross functional stakeholders to drive communication, experiential initiatives, Sponsorships and events in alignment with business strategy

Key accountabilities and decision ownership;

Grow segment base and achieve desired revenue target;

Work closely with the Fixed propositions manager, providing support in the development and roll out of propositions that are relevant to the fixed segment.

Aggressively drive customer acquisition through the end to end ownership and implementation of the fixed marketing and engagement roadmap.

Own the revenue aspirations of the segment ensuring that all experiential platforms are fully assessed and optimized to contribute to the attainment of revenue targets.

Drive acquisition through differentiation, ensuring all product positioning and customer experience channels are clearly distinctive from competition

Work closely with CVM, Sales and Customer Experience teams, reviewing, monitoring and ensuring that all agreed deliverables on going to market are on track.

Flawlessly manage fixed engagement platforms to deliver unmatched customer experiences.

Manage fixed segment engagement platforms & events through a 360 degrees marketing effort.

Gain first to market advantage through the timely implementation of all go to market activations.

Manage BTL agencies, to ensure they execute in line with strategy and processes.

Tap into opportunities and key learnings from other Fixed OPCOS to drive growth.

Manage segment publicity budget and report weekly on spend and commitments.

 Own the Net Promoter Scores(NPS) target for the segment and the competitive ranking of segment NPS

Have oversight responsibility for all loyalty initiatives targeted at base to drive retention and reduce churn

Own and manage all experiential loyalty programs targeted at youth base.

Work closely with CVM Manager to drive retention and reduce churn.

Drive communications needed for engagement and Digital/ Social media platforms

Work closely with Brand to develop communication material needed to promote events and activations.

Have oversight responsibility for digital and social media platforms ensuring that content is relevant and appealing to target audience.

Work closely with commercial team and drive innovation in the way we execute

Be commercially aware and place the customer at the heart of all experiential/ commercial activities.

Work in alignment with commercial on all engagement initiatives, Visibility at retail and monitor the achievement of sales ambassador deliverables.

Constantly monitor the telecoms engagement landscape and innovate to stay ahead of the competition.

Be abreast with global trends, and leverage technology to connect with the youth.

Core competencies, knowledge, and experience

Ability to think both strategically and commercially with a good understanding of product marketing and innovation.

Cross functional project management skills, able to inspire agency and project team to deliver flawlessly, using the Vodafone way behaviours.

Good understanding of fixed segment’s insights, trends, drivers and competition

A strong understanding/ experience  of digital marketing

Prior Experience:

The candidate must have a minimum of a First Degree in Marketing or a related field

He/she must have at least 2/3 years’ experience in marketing

Brand marketing experience in telecoms or FMCG managing a product category is desired

Demonstrated experience in managing agency to deliver on go-to-market projects/ activations

Proven experience in managing budgets and delivering to business targets

Ability to manage stakeholders and steer projects to completion on time, in full and with no errors.

Prior experience in youth marketing is an added advantage but not a requirement

Job Type: Full-time

Employment Type: Permanent

Closing Date: 15-Jul-17, 12:59:00 AM