Marketing is the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise, or to raise the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.<\/p>\n
Job Description<\/strong><\/p>\n Job Title: Marketing Executives<\/strong><\/p>\n You primary role is to prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients. You must then plan persuasive approaches and pitches that will convince potential clients to do business with the company.<\/p>\n New Business Development<\/strong><\/p>\n \u2022\u00a0\u00a0 Prospect for potential new clients and turn this into increased business. Account Management<\/strong><\/p>\n \u2022\u00a0\u00a0 briefing other agency staff, such as creative teams and production departments on client requirements You may be assigned other duties as may be deemed necessary by Management.<\/p>\n Qualification Required & Experience<\/strong><\/p>\n \u2022\u00a0\u00a0 Minimum of Diploma with 1 year relevant work experience<\/p>\n Location:<\/strong> Accra<\/p>\n How To Apply For The Job<\/strong><\/p>\n Please send CV to:<\/p>\n pkbaccra@gmail.com<\/strong><\/p>\n Closing Date:<\/strong> 30 September, 2016<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing is the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise, or to raise the profile of the…..<\/p>\n","protected":false},"author":6721,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[27],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2nO32-4qH","_links":{"self":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/17031"}],"collection":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/users\/6721"}],"replies":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/comments?post=17031"}],"version-history":[{"count":0,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/17031\/revisions"}],"wp:attachment":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/media?parent=17031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/categories?post=17031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/tags?post=17031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022\u00a0\u00a0 Cold call as appropriate to ensure a robust pipeline of opportunities.
\n\u2022\u00a0\u00a0 Meet potential clients by growing, maintaining, and leveraging network.
\n\u2022\u00a0\u00a0 Identify potential clients, and the decision makers within the client organization.
\n\u2022\u00a0\u00a0 Research and build relationships with new clients.
\n\u2022\u00a0\u00a0 Required to grow and retain existing accounts by presenting new solutions and services to clients.
\n\u2022\u00a0\u00a0 Set up meetings between client decision makers and Pkb advertising to generate new business
\n\u2022\u00a0\u00a0 Plan approaches and pitches. * Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives.
\n\u2022\u00a0\u00a0 Participate in pricing the solution\/service.
\n\u2022\u00a0\u00a0 Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.
\n\u2022\u00a0\u00a0 Use a variety of styles to persuade or negotiate appropriately.
\n\u2022\u00a0\u00a0 Present an image that mirrors that of Pkb Advertising<\/p>\n
\n\u2022\u00a0\u00a0 attending meetings and sharing ideas at brainstorming sessions, reporting back details of discussions
\n\u2022\u00a0\u00a0 writing and proofreading promotional marketing copy
\n\u2022\u00a0\u00a0 maintaining information on projects and clients
\n\u2022\u00a0\u00a0 meeting and liaising with clients to discuss and identify their advertising or branding requirements
\n\u2022\u00a0\u00a0 liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively
\n\u2022\u00a0\u00a0 negotiating with clients and agency staff about the details of projects and campaigns
\n\u2022\u00a0\u00a0 presenting creative work to clients for approval or modification
\n\u2022\u00a0\u00a0 writing client reports
\n\u2022\u00a0\u00a0 undertaking administration tasks
\n\u2022\u00a0\u00a0 arranging and attending meetings<\/p>\n