Supports the execution of category activation marketing strategy\/plan within the cluster\/ market. The role leverage links between the cluster\/market and the category. The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation<\/p>\n
Job Description<\/strong><\/p>\n Job Title: \u00a0Category Brand Manager, Beverages<\/strong><\/p>\n Principal Accountabilities \/ Responsibilities<\/strong><\/p>\n \u2022 Supports the execution and performance of annual category marketing plans in the country \/ cluster aligned with the category strategy for P&L delivery with a monthly \/ quarterly and annual horizon.<\/p>\n \u2022 Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 \u2018s<\/p>\n \u2022 Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication<\/p>\n \u2022 Manage connection & media planning and buying locally<\/p>\n \u2022 Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar<\/p>\n \u2022 Manages required investment, prioritization, resources and enablers in order to deliver category targets<\/p>\n \u2022 Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster\/market<\/p>\n \u2022 Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets<\/p>\n \u2022 Manages marketing spend budgets & improve profitability (ROI) across the cluster\/market<\/p>\n Education:<\/strong><\/p>\n \u2022 University degree from a reputable university<\/p>\n \u2022 Professional qualification and certification will be an advantage<\/p>\n Skills<\/strong><\/p>\n \u2022 People management and communication skills<\/p>\n \u2022 Idea Leadership and Drive for Results<\/p>\n \u2022 Problem solving and analytical thinking<\/p>\n \u2022 Business Acumen and Organizational agility<\/p>\n \u2022 Project management skills<\/p>\n Experience<\/p>\n \u2022 Minimum of 5 years\u2019 brand management experience<\/p>\n \u2022 Demonstrable experience in executing marketing programmes based on consumer insights<\/p>\n \u2022 In-depth understanding of consumer needs<\/p>\n \u2022 Ability to influencing senior stakeholders<\/p>\n Title:<\/strong> Category Brand Manager, Beverages<\/p>\n Location:<\/strong> AMEA-GH-Accra<\/p>\n Requisition ID:<\/strong> 1700591<\/p>\n","protected":false},"excerpt":{"rendered":" Supports the execution of category activation marketing strategy\/plan within the cluster\/ market. The role leverage links between the cluster\/market and the category. The role works closely with the Market Sales…..<\/p>\n","protected":false},"author":6721,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[176],"tags":[2027],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2nO32-5D1","_links":{"self":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/21639"}],"collection":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/users\/6721"}],"replies":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/comments?post=21639"}],"version-history":[{"count":0,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/21639\/revisions"}],"wp:attachment":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/media?parent=21639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/categories?post=21639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/tags?post=21639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}