The Channel & Category Development Manager reports directly to the Customer Marketing Director. This is both a key strategic and operational role and is a member on the country category business team (CCBT). The strategic element is to translate marketing (category) plans into channel or customer plans. They are key to bringing internal strategies or objectives into the external environment. They are also responsible for feeding back external elements into the internal environment. They also represent Customer Development related Net Revenue Management projects.<\/p>\n
Job Description<\/strong><\/p>\n Job Title: Regional Sales Manager<\/strong><\/p>\n Function: Customer Development<\/strong><\/p>\n Work Level: 2<\/p>\n Reports to: Customer Development Director<\/p>\n Global\/Category\/Region\/Local: Local<\/p>\n Main Purpose<\/strong><\/p>\n Lead the regional Field Sales Force in achieving the sales objectives for the assigned area as set in the CCD Business Plans. Co-develop Field Sales Force Strategy together with Customer Development Director. Lead and plan resources in sales area as well as lead sales force projects<\/p>\n Job Accountabilities\/ Fundamentals<\/strong><\/p>\n \u00b7 Ensure ambitious target setting & monitor closely for performance.<\/p>\n \u00b7 Coach the Field Sales force for Performance in relation to the targets set and build a winning spirit within his\/her team.<\/p>\n \u00b7 Ensure streamlined implementation of the customer strategy at Point of Sales (POS) to further build market share.<\/p>\n \u00b7 Gather and provide competitive information and feedback to Go to Market (GTM) team in Brand Building<\/p>\n \u00b7 Manage the execution of activities with customers and distributors including trade shows, demonstrations, product launch events etc.<\/p>\n \u00b7 Ensure involvement in the execution of customer operations, in-store execution & 3P merchandizing\/ field service teams in your region<\/p>\n \u00b7 Look for growth opportunities- Growth mindset is critical in the channels<\/p>\n \u00b7 Negotiate business terms with each customer to reach the most effective conditions for Unilever<\/p>\n \u00b7 Control and manage assigned budgets for sales support in line with Unilever policies and Regional budget maintenance<\/p>\n \u00b7 Embedding technological requirements with the team and in the region<\/p>\n Key Performance Indicators<\/p>\n \u00b7 Signed Off JBP’s with Key Distributors OTIF as well as the management of the process<\/p>\n \u00b7 Deliver growth of the Sales Region<\/p>\n \u00b7 Regional Customer Servicing Terms and Profitability<\/p>\n \u00b7 Increase in the market share in the region<\/p>\n \u00b7 Regional Coverage<\/p>\n \u00b7 Regional Perfect Store<\/p>\n Key Environment Line manager, Trade Category teams, CD Finance, Distribution and Logistics Manager, HR Business Partner. The nature of this contact involves planning and problem solving skills.<\/p>\n External<\/p>\n Customers. The nature of this contact is third party and it involves negotiating, influencing and training.<\/p>\n CHANNEL AND CATEGORY DEVELOPMENT MANAGER<\/p>\n JOB PROFILE<\/p>\n Job Position: Channel & Category Development Manager WL: 2<\/p>\n Function: Channel & Category Development Department: Customer Development<\/p>\n MAIN PURPOSE<\/strong><\/p>\n The Channel & Category Development Manager reports directly to the Customer Marketing Director. This is both a key strategic and operational role and is a member on the country category business team (CCBT). The strategic element is to translate marketing (category) plans into channel or customer plans. They are key to bringing internal strategies or objectives into the external environment. They are also responsible for feeding back external elements into the internal environment. They also represent Customer Development related Net Revenue Management projects.<\/p>\n From an operation perspective, the role is central to co-ordination across multiple facets. They are responsible for owning the category S&OP (demand forecast) view, Total Trade Term Spend and providing clear brief & KPI\u2019s by 6P\u2019s for the CD team to execute ie distribution tracking and sales targets at a category level. They work closely with sub-functions within Customer Development (National Account Management, Shopper Marketing, Trade Category Management and Operations) as well as across large business functions (Marketing, Finance, Supply Chain).<\/p>\n MAIN ACCOUNTABILITIES<\/p>\n \u00b7 Develop category strategic plan through IBP \u2013 CCD integral part of brand community; provides customer, channel lens to brand JTBD; input into innovation \/ renovation business cases (e.g. pack size by channel, pricing, distribution & trade margins)<\/p>\n \u00b7 Develop Channel strategies incl. new (ecommerce, omni-channel) and traditional channels (e.g. TT Food, Drug, etc.) by geography to win in-store\/ online.<\/p>\n \u00b7 CCD responsible to develop the Internal Category business Plan that helps shape the CFCS part of the IBP Process<\/p>\n \u00b7 Represent Customer Development and lead for trade feedback into CCBT and translation\/brief into CD community of strategic plans on ongoing basis.<\/p>\n \u00b7 Input into holistic shaping of customer\/ channel investment (shopper marketing, trade marketing, in-store)<\/p>\n \u00b7 Responsible for building and executing NRM projects (Decision on Levers 3-5) & trade investments for category\/ channel<\/p>\n \u00b7 Lead consolidated CD input into S&OP and own S&OP output (month 1-3) \u2013 manage\/ drive CD business performance in the month and quarter.<\/p>\n \u00b7 Lead for category COTC KPI\u2019s ie. Improvement of distribution and OSA.<\/p>\n \u00b7 Ownership of TTS at category level – track and redistribution\/trade off of spend by channel and customer to drive growth strategies \u2013 Input category P&L into planning quarterly\/monthly financial forecasts.<\/p>\n \u00b7 KPI\u2019s<\/p>\n Deliver\/ land the month and quarter plan KEY SKILLS<\/strong><\/p>\n RELEVANT EXPERIENCE<\/strong><\/p>\n \u00b7 Strong interpersonal skills<\/p>\n \u00b7 Strong financial aptitude<\/p>\n \u00b7 Strong leadership and project management skills<\/p>\n \u00b7 Strategic influencing and presentation skills<\/p>\n \u00b7 Strong attention to detail<\/p>\n \u00b7 Excellent computer skills<\/p>\n \u00b7 High level of Business acumen<\/p>\n Core skills: Finance & Business Acumen<\/p>\n Gap Skills: Channel Strategy, Customer Service Excellence, Trade Investment & Pricing<\/p>\n Minimum 3-5 years\u2019 management experience in Marketing or Sales in FMCG industry The Channel & Category Development Manager reports directly to the Customer Marketing Director. This is both a key strategic and operational role and is a member on the country category…..<\/p>\n","protected":false},"author":6721,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[27],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2nO32-7js","_links":{"self":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/28114"}],"collection":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/users\/6721"}],"replies":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/comments?post=28114"}],"version-history":[{"count":0,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/28114\/revisions"}],"wp:attachment":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/media?parent=28114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/categories?post=28114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/tags?post=28114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nInternal<\/p>\n
\nUSG and Market Share of small \u2018C\u2019
\nPromotions \/ TTS management & budgets
\nDistribution KPI\/ CotC, Forecasting accuracy
\nCRITICAL SUCCESS FACTORS FOR THE JOB<\/p>\n
\nCross-functional experience in Supply chain, Finance considered a plus.Undergraduate degree required.
\nB.Comm preferred. *Marketing, Financial majors added benefit*<\/p>\n","protected":false},"excerpt":{"rendered":"