Is to build deep base understanding aimed at finding commercial opportunities to be unlocked via below the line offerings and perform analysis to support the realization of base management objectives through the timely provision of a core set of reports that measure and track base management activity and deep-dive analysis<\/p>\n
Job Description<\/strong><\/p>\n Job Title:\u00a0Specialist, Segmentation & Modelling<\/strong><\/p>\n Job Role Key Tasks:<\/strong><\/p>\n \u2022 Peruse comprehensive base management dashboards and provide report on daily, weekly and monthly basis. Qualification Required & Experience<\/strong><\/p>\n Education<\/p>\n \u2022 University degree or equivalent qualification, preferably with analytical focus, marketing or commercial subjects.<\/p>\n Experience<\/p>\n \u2022 3 years\u2019 relevant Segment Marketing experience<\/p>\n Competencies<\/strong><\/p>\n Professional\/Technical competencies:<\/p>\n \u2022 Knowledge in CVM methodology, principles, capabilities, and techniques. Technical Competence<\/strong><\/p>\n \u2022 Energy & Drive \u2013 Innovative, Takes initiative, result oriented and develops self consistently, Creativity and Innovation Location:<\/strong>\u00a0Accra<\/p>\n How to Apply<\/strong><\/p>\n Interested and qualified applicants should send their Curriculum Vitae to:MTNGhanaRecruitment@mtn.com<\/strong>\u00a0Kindly indicate the Position in the subject and note that only shortlisted applicants will be contacted.<\/p>\n Closing Date:<\/strong>\u00a005 September, 2018<\/p>\n","protected":false},"excerpt":{"rendered":" Is to build deep base understanding aimed at finding commercial opportunities to be unlocked via below the line offerings and perform analysis to support the realization of base management objectives…..<\/p>\n","protected":false},"author":6721,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[97],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2nO32-8yP","_links":{"self":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/32911"}],"collection":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/users\/6721"}],"replies":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/comments?post=32911"}],"version-history":[{"count":0,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/32911\/revisions"}],"wp:attachment":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/media?parent=32911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/categories?post=32911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/tags?post=32911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 Provide actionable analysis covering customer patterns & base product and pricing (patterns, behavior, BTL portfolio distribution and adoption) across the total MTN customer base (inflow, base, retention, and outflow) that results in commercial optimization of that base. Outcome is used to make commercial decisions at executive level and\/ or proactively identify opportunities for product & portfolio optimization, base campaigns and strategic commercial initiatives.
\n\u2022 Execute delivery of integrated customer insight for customers, including actionable value-, usage- and needs-based segmentation and predictive models, linked with competitor intelligence and market research.
\n\u2022 Analyse commercial impact of BTL programs on product penetration, ARPU and incremental value delivered. Define analyses of the prepaid base to identify opportunities to apply products and tariffs to maximize lifetime value.
\n\u2022 Define and execute prepaid base development programs to support growth in customer base ARPU through targeted and segmented offers, BTL campaigns and cohort-specific pricing with a specific focus on data up-sell and tariff
\n\u2022 Contribute to driving the business by projecting consequences of business decisions based on analysis and drawing up possible proposals for improvement based on actionable customer & base insights
\n\u2022 Input into proposition development carried out by CVM owners and advise of base implications during prioritisation between specific initiatives.
\n\u2022 Carry out complex non-routine reporting\/analysis and deep dives to understand customer and channel behavior and the commercial impact of that behavior i.e. price plan dispositioning, data usage deep dive
\n\u2022 Perform channel mix optimisation for base development activities. Drive and optimise channel execution by setting volume and value targets based on the approved prepaid budget.
\n\u2022 Automation of base management and performance reports. Publish dashboards on daily, weekly and Monthly basis
\n\u2022 Support the integration of base analysis into subscriber models
\n\u2022 Support the integration of initiatives into consumer lifecycle journeys<\/p>\n
\n\u2022 Knowledge in the use of tools \u2013 SQL, Excel and MS Access and has worked on Analytics tools like SAS, R, SPSS
\n\u2022 Knowledge in data mining
\n\u2022 Data analytics
\n\u2022 Commercial understanding of the CVM and proposition development<\/p>\n
\n\u2022 Interpersonal Skills \u2013 self Leadership customer centricity, collaborative and coaches & develops direct reports, team work and cooperation
\n\u2022 Personal Skills \u2013 Trustworthy and ethical in dealings
\n\u2022 Operating Skills \u2013 Ability to focus on priorities and plans, work collaboratively effectively and efficiently
\n\u2022 Organizational Positioning Skills \u2013 Good written, Reporting, verbal & presentation communication, commitment to the organization
\n\u2022 Global thinker, Analytical thinking and Problem solving abilities.<\/p>\n