Our client is the leading and fast-growing multinational organisation in Ghana\u2019s Medical Laboratory industry. We are seeking qualified, highly motivated, dedicated and results driven individuals with extensive sales and marketing experience as well as a proven track record to fill the following roles.<\/p>\n
Job Description<\/strong><\/p>\n Job Title:\u00a0Marketing Manager<\/strong><\/p>\n Job Summary<\/strong><\/p>\n \u2022 Reporting to the CEO and a matrix reporting line to the Emerging Market Core Responsibilities<\/strong><\/p>\n \u2022 Manage all marketing activities for the company and own the company brand for the country Qualification Required & Experience<\/strong><\/p>\n \u2022 Bachelor\u2019s Degree in Marketing, communications or similar, Location:<\/strong>\u00a0Accra<\/p>\n How To Apply<\/strong><\/p>\n Interested applicants should send their CVs and cover letters to:<\/p>\n recruitment@haysarbsolutions.com<\/strong><\/p>\n Applicants should kindly indicate the title of the role they are applying for as the subject of the email.<\/p>\n","protected":false},"excerpt":{"rendered":" Our client is the leading and fast-growing multinational organisation in Ghana\u2019s Medical Laboratory industry. We are seeking qualified, highly motivated, dedicated and results driven individuals with extensive sales and marketing…..<\/p>\n","protected":false},"author":6721,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[27],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2nO32-dat","_links":{"self":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/50621"}],"collection":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/users\/6721"}],"replies":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/comments?post=50621"}],"version-history":[{"count":0,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/50621\/revisions"}],"wp:attachment":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/media?parent=50621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/categories?post=50621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/tags?post=50621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 Chief Marketing Officer, the role holder is to implement marketing strategy and plans in country. Also responsible for promoting the company brand.<\/p>\n
\n\u2022 Developing the marketing strategy for the company in line with company objectives
\n\u2022 Coordinate marketing campaigns and promotional activities with the saels dapartment
\n\u2022 Oversee the company\u2019s marketing budget and plans
\n\u2022 Develop and maintain an online (i.e social media) pressure for client\u2019s business in coordnation with EM Group policies and strategy
\n\u2022 Responsible for the creation and publication of all marketing material in line with mamrketing plans
\n\u2022 Plan and implement marketing and promotional campaigns using all media (e.g print, social media, etc)
\n\u2022 Manage and improve lead generation campaigns, measuring results
\n\u2022 Maintain effective internal communciations to ensure that all relevant company functions are kept informed of marketing objectives
\n\u2022 Identify locations to build a Blood Collection Point (BCP) in each major city in all the regions of Ghana
\n\u2022 Work with contractor\u2019s to renovate and\/or rebuild the location to meet company standards etc
\n\u2022 Work with other departments to ensure consistency of the look and feel of the company\u2019s locations in Ghana
\n\u2022 Put processes in place to ensure that all material, whether specifically related to marketing (e.g campaign material) or not (e.g letters to customers) conform to brand standards. Brand standards include visual identify. No deviations should be allowed
\n\u2022 Responsible for ensuring that any commercial sponsorship opportunity is evaluated for commercial viability (relying on the Head of Marketing in the Group Office where necessary) and that the opportunity aligns with the company brand objectives
\n\u2022 Provide support to the country CEO\/as champion for the brand and visual identity requirements, challenging senior management on any deviations that arise<\/p>\n
\n\u2022 Membership with chartered institute of Marketing, Ghana or Chartered Marketer
\n\u2022 Detailed understanding of propositions, products and local market dynamics in the laboratory industry or willing to learn
\n\u2022 At least 2 years demonstrated experience in executing marketing activities
\n\u2022 Experience of delivering client communications material and\/or campaigns in the laboratory services industry
\n\u2022 Awareness of regulatory requirements related to brands, trademarks, general communications etc
\n\u2022 A good understanding of online sales and marketing practices and executions
\n\u2022 Good understanding and use of Teleconferencing methods and tools
\n\u2022 Proficient in the use of MS product especially MS Excel, PowerPoint and Word
\n\u2022 Must have great interpersonal and relationship skills and ability to coach and develop a team of professionals in their respective areas
\n\u2022 Ability to develop a budget, monitor budget performance and review
\n\u2022 Detailed understanding of competitive positioning
\n\u2022 Ability to relate and influence stakeholders of all levels
\n\u2022 Ability to work deadlines with proven time management skills
\n\u2022 Strong analytical and problem-solving skills
\n\u2022 Strategic outlook and a natural marketing ability
\n\u2022 Excellent communication skills both written and verbal
\n\u2022 Ability to handle pressure<\/p>\n