Main Purpose<\/p>\n
To play key supporting role in the development and implementation of the integrated brand marketing plan and to achieve the business goals for Lifebuoy & Carbolic. The job requires managing Lifebuoy & Carbolic and deliver market development campaign and innovations across Ghana.<\/p>\n
Job Description<\/strong><\/p>\n Job Title:\u00a0Brand Manager \u2013 Lifebuoy & Carbolic<\/strong><\/p>\n Main Accountabilities<\/strong><\/p>\n Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health. Critical success Factors for the Job Purpose & Service Key Environment Category Managers Communication & Public Relations Agency Main Purpose To play key supporting role in the development and implementation of the integrated brand marketing plan and to achieve the business goals for Lifebuoy & Carbolic. The job…..<\/p>\n","protected":false},"author":6721,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[159],"tags":[2027],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2nO32-e2y","_links":{"self":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/53974"}],"collection":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/users\/6721"}],"replies":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/comments?post=53974"}],"version-history":[{"count":0,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/53974\/revisions"}],"wp:attachment":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/media?parent=53974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/categories?post=53974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/tags?post=53974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nDevelop and execute marketing activity in line with brand marketing plans ensuring consistency with \u2018brand key\u2019 vision and \u2018brand vision\u2019 plan.
\nAnalyze brand performance and brand health by constant evaluation of national support activities against measurable objectives.
\nDeliver specific innovations as per the brand strategy to deliver growth in the market share and other performance indicators as outlined by the business\/function and Line Manager.
\nProvides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P\u2019s). Recommends solutions and implement improvements to meet annual targets.
\nAssist in the development of brand strategies and plans in order to achieve short and long-term business targets (financial and in-market performance).
\nAssist in the implementation of brand plans within designated timelines and budget restrictions and in the execution of consumer support programs (consumer promotion), market research and design.
\nParticipate in the creative development process and execution of the brand activation.
\nAssist in monitoring and analysing competitive and marketplace activity.
\nManaging of all day-to-day activities associated to all marketing efforts, including, project management, creative development, campaign tracking and reporting as necessary.
\nWork closely with cross functional team to land flawlessly all marketing related activities and project innovations.<\/p>\n
\nRelevant Experience
\nEssential:
\nMinimum of two (2) to three (3) years brand management in a Fast-Moving Consumer Goods (FMCG) environment or marketing role.
\nCustomer marketing experience is an added advantage.
\nRelevant Business management and project management experience.
\nKey Competencies (SOL\u2019s)<\/p>\n
\nPersonal Mastery
\nAgility
\nBusiness Acumen
\nTalent Catalyst
\nConsumer Love
\nPassion for High Performance<\/p>\n
\nInternal Stakeholders the role interface with:
\nCategory Leads
\nCD Director
\nCCBTs
\nBrand Managers
\nKey Account Managers
\nChannel & Category Development Managers
\nCCM & CMI
\nSupply Chain
\nMIS Manager
\nR & D
\nRegulatory Affairs
\nFinance
\nQuality
\n\u2022 CD Excellence Team<\/p>\n
\nFinance BP
\nCorporate Communications
\nDIOM Manager
\nExternal Stakeholders the role interfaces with:<\/p>\n
\nMarketing Research Agencies
\nRegulatory body (GSA & FDA)
\nCreative Agencies<\/p>\n","protected":false},"excerpt":{"rendered":"