{"id":675,"date":"2010-08-23T01:18:10","date_gmt":"2010-08-23T01:18:10","guid":{"rendered":"https:\/\/joblistghana.com\/?p=675"},"modified":"2010-08-19T12:21:42","modified_gmt":"2010-08-19T12:21:42","slug":"sw-global-jobs-in-ghana-recruits-online-strategist","status":"publish","type":"post","link":"https:\/\/joblistghana.com\/sw-global-jobs-in-ghana-recruits-online-strategist.html","title":{"rendered":"SW Global Jobs in Ghana recruits Online Strategist"},"content":{"rendered":"<p><strong>SW Global <\/strong>is one of the first globally competitive technology companies to emerge from West Africa and penetrate the global information technology (IT) market. SW Global Jobs in Ghana recruits <strong>Online Strategist<\/strong> to be based in Accra Ghana<\/p>\n<p><strong>Job Objective<\/strong><br \/>\nThe position holder is a leader responsible for customer retention and the ROI and P\/\u200bL associated with all company products.\u200b\u00a0 This individual must have a passion for analytics, thrive on testing, be the leader behind great creative initiatives and possess the team-building and management skills essential for success.\u200b He\/\u200bshe will be responsible for setting goals, building and testing online marketing campaigns, managing the implementation\/\u200banalysis of these campaigns, and reporting to Executive Management.<br \/>\n<strong>Duties and Responsibilities<\/strong><\/p>\n<ul>\n<li>Defining Site strategy and the business plan that will enable the Company to meet its business objectives<\/li>\n<li>Controlling site design standards and content by working with in-house creative resources, while optimizing design for consumer usability<\/li>\n<li>Manage ongoing testing and validation of creative\u00a0standards with statistically significant results<\/li>\n<li>Ongoing development and management of site analytics to track key metrics, with routine reporting to Senior Management<\/li>\n<li>Monitoring of competitive market and customer needs, including championing of social interaction and user contributions on the Site; and the appropriate translation into enhancements and new product introductions<\/li>\n<li>Coordinates content, maintenance, production of all new sites<\/li>\n<li>Executes e-communications and click through tracking reports for b-2-b and consumer audience<\/li>\n<li>Analyzes and recommends search engine optimization and online advertising<\/li>\n<li>Proactively brings print campaign elements to online<\/li>\n<li>Produces and analyzes quarterly web trends reporting<\/li>\n<li>Responsible for management of web photography assets<\/li>\n<li>Oversees online marketing budget and timing of online projects and expenses<\/li>\n<li>Coordinates and produces corporate\/leasing print materials as directed<\/li>\n<li>Assists with presentations as needed for division<\/li>\n<li>Interfaces with various levels throughout the company<\/li>\n<li>In-charge of building customer preference databases for e-communications, shifting print ads and direct mail coupons to online, mobile web and micro-sites, search engine optimization and paid online advertising<\/li>\n<li>Create strategic initiatives including developing and implementing next-generation websites and microsites, and defining strategies to optimize current web presence<\/li>\n<li>Manage the research and analysis of e-comm. metrics, competitive websites and social networking sites such as MySpace and FaceBook.<\/li>\n<\/ul>\n<p><strong>Educational Requirements and Work Experience<\/strong><\/p>\n<ul>\n<li>Minimum of a Bachelor\u2019s Degree in Computer Science, IT Marketing or allied courses<\/li>\n<li>5+ years experience marketing web and software services and products<\/li>\n<li>Extensive B2B experience to design and development community\/ online marketers<\/li>\n<li>Usability and user experience testing expertise highly preferred<\/li>\n<li>Prior experience in an early stage start-up<\/li>\n<li>Dynamic and proactive business development personality<\/li>\n<li>Demonstrated experience creating marketing strategies from the ground-up<\/li>\n<li>Must have strong project and agency management experience<\/li>\n<li>Ability to work in cross functional and cross divisional projects<\/li>\n<li>Technical skills needed; basic knowledge of HTML, familiarity with DreamWeaver, ESP (e-mail service provider) such as SilverPop, PhotoShop, familiarity with website analytics, Pay Per Click and Search Engine Marketing program management, experience with Photoshop, management of Web site development efforts, e-mail marketing program management, and ability to manage online agencies, projects and budgets.<\/li>\n<li>Ability to clearly communicate in written form is essential to articulate key messages<\/li>\n<\/ul>\n<p>TO APPLY FOR THIS POSITION:<br \/>\nPlease send a cover letter and CV to\u00a0<a href=\"mailto:hcm@swglobal.com\">hcm@swglobal.com<\/a>.<br \/>\nBe sure to include the position title in the subject line.<\/p>\n<p><strong>Contact Details<\/strong><br \/>\nContact Person : Beatrice<br \/>\nTel\t:+233-22301485<br \/>\nFax :+233-22303209<br \/>\nE-mail :hcm@swglobal.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SW Global is one of the first globally competitive technology companies to emerge from West Africa and penetrate the global information technology (IT) market. SW Global Jobs in Ghana recruits&#8230;..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[19],"tags":[160],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2nO32-aT","_links":{"self":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/675"}],"collection":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/comments?post=675"}],"version-history":[{"count":0,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/posts\/675\/revisions"}],"wp:attachment":[{"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/media?parent=675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/categories?post=675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joblistghana.com\/wp-json\/wp\/v2\/tags?post=675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}