{"id":69956,"date":"2022-07-25T15:22:47","date_gmt":"2022-07-25T15:22:47","guid":{"rendered":"https:\/\/joblistghana.com\/?p=69956"},"modified":"2022-07-25T15:22:47","modified_gmt":"2022-07-25T15:22:47","slug":"webster-university-recruitment-2022","status":"publish","type":"post","link":"https:\/\/joblistghana.com\/webster-university-recruitment-2022.html","title":{"rendered":"Webster University Recruitment 2022"},"content":{"rendered":"

Job Description<\/strong><\/p>\n

Job Title: Marketing and Communications Specialist<\/strong><\/p>\n

The role is responsible for providing general oversight of marketing and communication activities towards student recruitment efforts as well as managing the University\u2019s brand locally and within the Webster network. This role reports directly to the Director of Enrollment Management.<\/p>\n

Job location: East Legon, Accra<\/p>\n

Key Responsibilities include:<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Developing creative marketing campaigns and tactics to deliver outcomes in marketing and recruitment strategy in line with the institution\u2019s goals<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Develop and distribute marketing content (i.e. videos, pictures, jingles, graphics, etc.) according to the recruitment plan and in line with the University\u2019s internal (i.e. Webster Today) as well as external branding needs<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analyzing marketing data (campaign results, conversion rates, traffic, etc.) and then drawing insights to optimize marketing campaign performance toward the quality lead generation<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Make data-driven recommendations on marketing efforts to the Enrollment Director and the team to improve leads generation metrics through reports<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Provide advertising and marketing support to enrollment-related events i.e public lectures, masterclasses, and other thought leadership seminars that may be needed<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Manage and oversee Webster University Ghana\u2019s marketing materials including souvenirs, brochures, flyers, etc. in accordance with the Global Media Communication (GMC)\u2019s office at the home campus<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Manage stakeholder relationships (i.e. digital agency, media houses, etc.)\u00a0 and keep up-to-date records of all vendors, external collaborators<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Other duties as assigned<\/p>\n

Required Qualifications and Skills<\/strong><\/p>\n

Our ideal candidate has:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Certification in marketing, communications, or any relevant field of study<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5yrs experience in marketing, communications, and\/or advertising<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Thorough understanding of marketing elements (both traditional and digital marketing)<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing software and applications (Adobe Creative Studio, Canva, CRM, etc.)<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Intermediate proficiency in Microsoft Office i.e. Word, Excel, and PowerPoint<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ability to work in a fast-paced environment and willingness to work some evenings and weekends<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Research and analytical skills<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Copywriting and Graphic design skills<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Exceptional communication and writing skills<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ability to collaborate with multiple stakeholders to achieve objectives<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Excellent organizational and time management skills<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A creative mind partnered with curiosity<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Relationship-building skills and very personable<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Attention to detail and critical eye for accuracy<\/p>\n","protected":false},"excerpt":{"rendered":"

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