Posted on :
4 Jun, 2018
4 Jun, 2018
Responsible for Trade Distribution Strategy Management, Trade Partner Development & Loyalty; Sales Operations; Sales/Trade Development and Go To Market Strategy Development.
Job Description
Job Title: Senior Manager, Sales Operations & Trade Marketing
Job Role Key Tasks:
Responsible for Trade Distribution Strategy Management, Trade Partner Development & Loyalty; Sales Operations; Sales/Trade Development and Go To Market Strategy Development.
Job Role Key Tasks:
Responsible for Distribution Policy, Processes, Contracts and ensure Implementation and Control
Provide Strategic Distributor Operations Guidelines & Annual Key Performance Indicators (KPI’s) to drive Commercial activities.
Lead the development of strategies to ensure commercial stock availability and logistics across all channels
Lead the development of strategies and programs to drive customer acquisition, channel growth, trade loyalty and product development.
Lead the development of go to market models for new products and services
Responsible for developing the national/country Trade Marketing Strategy and BTL implementation guidelines in key retail trade channels, Distributor shops and company owned stores.
Responsible for general Trade Visibility management & execution
Lead the development of department’s analytics. Support the S&D and Regional Teams with insights and analytics to guide execution to deliver business growth
Proactively lead in driving and consolidating innovation in the overall S&D structure
Apply industry, consumer, competitive and internal research data and translate findings to impact business
Manage the development of methodologies and reports to effectively analyze results and performance against KPIs and share key insights
Responsible for driving end to end flawless implementation and trade campaign execution
Partner with Product/Marketing teams to collaboratively develop and execute business plans to achieve incremental business growth
Support regional markets by developing region-specific support schemes
Partner with internal and external teams to develop BTL materials/assets and to ensure consistency in message and branding across all markets and distribution channels.
Analyze BTL and trade related promotional programs effectiveness through sales data & communications with the field; make strategic recommendations to optimize resources and ROI
Manage Trade Marketing budget to ensure effective budget management and optimize resource allocation to achieve profitable growth
Contribute to the allocation of Trade Marketing funds to appropriately support brand, market and key account priorities in a way that optimizes ROI.
Manage S&D vendor relationship with IT/Supply Chain
Education
A First degree in Marketing/Sales/Administration/ Supply Chain or a related field. A Postgraduate Degree is a plus
Experience
8 years’ relevant experience with at least 5 years in a managerial role
Competencies
Technical Competence
Strong knowledge of Sales principles
Knowledge in Analytics – Utilize data/insights & experience to make fact based decisions.
Strong financial knowledge
Good knowledge of Supply Chain Management
Administrative management – to ensure quality & timeliness, accurate & timely reports, projects trends & builds forecasts.
Good Knowledge of Stakeholder Management
Strategy Implementation – A sense of purpose & scope – Knows what must be done and how. Draw plans which take care of obstacles. Hold check points & debriefs daily
Education
A First degree in Marketing/Sales/Administration/ Supply Chain or a related field. A Postgraduate Degree is a plus
Experience
Competencies
Technical Competence
How to Apply
Interested and qualified applicants should send their Curriculum Vitae by June 8th, 2018 to:
Email: [email protected]
Kindly indicate the Position in the subject and note that only shortlisted applicants will be contacted.